Sales Director - FMCG

Job Summary:
The Sales Director (Group Level) is responsible for driving sales growth, managing key accounts, and developing strategic sales initiatives across multiple markets within the Chain stores, FMCG sector. This role involves overseeing sales performance across different regions, Route to Market, ensuring alignment with the company’s revenue goals, and coordinating with country-specific sales teams to maximize market penetration and brand presence on a variety of product portfolios.

• Bachelor’s degree in Business Administration, Sales & Marketing, or a related field. A master’s degree is a plus.
• 5+ years of experience in chain store experience, FMCG at National level (checkers, PNP, Dischem) as director handling or having handled these accounts.
• Route To Market experience
• Proven track record of achieving and exceeding sales targets in a competitive environment.

1. Sales Strategy & Business Development
   • Develop and implement group-level sales strategies to increase revenue and market share.
   • Identify and explore new business opportunities in existing and emerging markets.
   • Conduct market research and competitor analysis to identify trends and potential risks.
2. Revenue & Performance Management
   • Set sales targets for different markets and ensure achievement of group-level objectives.
   • Monitor and analyze sales performance data, providing reports to senior management.
   • Work with finance and operations teams to optimize pricing strategies and profitability.
3. Key Account & Relationship Management
   • Manage relationships with key retail chains, distributors, and wholesalers across multiple markets.
   • Negotiate contracts, trade terms, and promotional agreements with major clients.
   • Ensure customer satisfaction by addressing concerns and providing high-level support.
4. Team Coordination & Leadership
   • Collaborate with country-level sales teams to align sales strategies and objectives.
   • Provide guidance and support to sales teams in executing group-level initiatives.
   • Conduct training and mentorship programs to enhance the effectiveness of sales personnel.
5. Sales Operations & Reporting
   • Oversee the execution of sales campaigns, trade promotions, and product launches.
   • Ensure compliance with sales policies, pricing structures, and company guidelines.
   • Prepare periodic sales reports, forecasts, and performance analyses for senior management.
6. Market Expansion & Brand Positioning
   • Drive brand visibility and ensure strong market positioning of FMCG products.
   • Collaborate with marketing teams to develop and implement promotional campaigns.
   • Lead efforts to penetrate new markets and expand distribution networks.

• Strong business acumen and understanding of FMCG industry trends.
• Excellent negotiation and relationship management skills.
• Ability to analyze data, forecast sales, and make strategic decisions.
• Strong leadership and team coordination abilities.
• Proficiency in CRM systems and Microsoft Office Suite (Excel, PowerPoint).
• Willingness to travel extensively across different markets.