Product Marketing Writer

Electrum is the next-generation payments technology company that provides cloud-native software to optimize the processing of financial transactions. Since 2012, we have established ourselves as a respected payments technology partner through our deep expertise and track record in delivering trusted enterprise-grade payments solutions.

We’ve built a reputation in providing solutions for high-volume, low-value payment schemes and services that enable our clients to deliver to their customers at scale. We love that the projects we work on touch the lives of millions of South Africans daily, making a real difference.

We hire the best of the best and we offer great opportunities for personal growth and career progression. We are based in Cape Town and have an office-first policy.

About the role

As a content writer at Electrum you will be asked to:

• Write market-facing collateral for our payments solutions from social posts to blogs and long-form thought leadership content, and everything in between, such as newsletters, thought-leadership papers, infographics, videos, case studies, web pages, etc.
• Leverage your strong critical thinking and interpretation skills to collate your own and others research and in-person interviews into market-ready complex B2B persona targeted content
• Conduct market research and monitor industry trends and behaviours
• Follow Electrum’s writing and other brand guidelines to ensure that brand standards are met particularly in regards to a consistent tone of voice and standardised word usage
• Self manage, self-edit and self check your work
• Optimise writing and marketing principles by learning through analytics and content performance
• Monitor and apply the latest B2B technology writing trends and best practices

Requirements

• A Bachelor's degree with honours, preferably in sciences, technology, law or business
• A minimum of 3 years experience spanning any technical environment in which you conducted writing assignments
• Preference will be given to marketing, technical and B2B experience within the software and financial services industries
• Proven experience in turning complex B2B technical concepts into easily understood value-based content for business personas

Additional skills

• An analytical thinker
• Strong attention to detail and problem-solving skills
• Are a highly motivated, independent self-starter
• Great communication skills and a passion for telling stories through a variety of media
• Experience with Google Suite and Google Analytics
• Some exposure to marketing tools i.e., Hubspot, Mailchimp, URL shorteners, etc

A good work-life balance is very important at Electrum. To help you manage your own time and energy, Electrum offers benefits such as:

• Flexibility around core working hours
• Daily cooked lunches and a stocked kitchen for the mid-day nibbles
• Team socialising, getaways, and social outings

We have created a safe, transparent environment where we know mistakes happen, and that’s okay. We even have a 3 step approach to dealing with them:

1. Tell everyone about it
2. Fix the mistake
3. Tell everyone about it

You are responsible for your actions – both the successes and the failures.