Product Management planning, direction and analysis
Develops and drives a product roadmap required to achieve the product strategy for allocated products.
Conduct market and competitor analyses to advise on product positioning and variants for different customer and user segments.
Determine product costs and forecast revenue potential to determine product viability.
Work with creative teams to produce product prototypes and review with customers and stakeholders to determine if requirements are being met.
Manage product demand and backlog items and provide the business rationale on priorities to software development teams and other stakeholders to ensure that, over time, the needs of customers/users continue to be met and that financial and other benefits are achieved.
Define feature level product requirements with customers and internal stakeholder to enable translation to detailed business requirements.
Review all product enhancements with delivery teams and gathers feedback from customers to ensure it meets the expectations of customers (implement, iterate, repeat)
Ensures product standards are met to ensure products align across business units.
Develops and executes go-to-market strategies for products to maximise relevance and drive revenue growth.
Analyse and report on product metrics to ensure product health, ROI and usage meets the defined product KPIs
Review product issues post resolution to identify non-technical product improvements or opportunities.
Product management practices and continuous improvement
Creates and drives delivery plans to support the implementation and future proofing of the product management service strategy
Continuously align with internal and external stakeholders on product roadmaps, data-driven insights and improvement feedback.
Communicate with stakeholders to ensure they understand the business impact of product issues, risks and possible options to resolve or mitigate.
Create and maintain product documentation and facilitate training of relevant stakeholders to ensure awareness of relevant product details