Paid Media Specialist

Description:

Join our dynamic team as a Paid Media Specialist and play a crucial role in driving digital commerce success for our clients. You'll leverage your 2-4 years of experience and deep understanding of paid media (SEM, Paid Social) and SEO best practices to create, manage, and optimise high-performing advertising campaigns. Working closely with clients and senior consultants, you'll ensure strategies are executed effectively and contribute to our clients' growth.

Responsibilities:

1. Develop and execute comprehensive paid media strategies (Google Ads, Facebook Ads, LinkedIn Ads) aligned with client goals.
2. Conduct in-depth keyword research and trend analysis to optimise SEM campaigns.
3. Manage and optimise Google Merchant Center for e-commerce clients.
4. Analyse campaign performance data using Google Analytics and other tools, providing actionable insights and recommendations.
5. Create and manage social media content calendars and campaigns.
6. Generate detailed performance reports and present findings to clients and internal teams.
7. Stay up-to-date with the latest trends and best practices in paid media and SEO.
8. Communicate effectively with internal teams and clients regarding marketing opportunities, strategy development, and budget management.

Examples of what you will be doing:

1. Keyword analysis and trend analysis on SEM campaigns.
2. Google Ads, Meta Ads and LinkedIn Ads setup and monitoring.
3. Google Merchant Centre optimisations and troubleshooting.
4. Monitoring and analysis using Google Suite tools.
5. Creating social media content calendars.

Minimum requirements:

1. A relevant Bachelor's Degree in marketing.
2. 2-4 years of experience in the field.
3. An in-depth understanding of Google Ad Words, Google Analytics, and data analysis.
4. Retail and/or B2B experience would be beneficial.
5. Good communication and presentation skills.
6. Fast-learning and being able to work under pressure.
7. Strategic thinker who offers creative solutions and ideas, with the ability to translate and communicate data into actionable items.
8. Ability to work effectively under pressure and meet deadlines.

Based on experience and qualification, we offer the following:

1. Opportunity to work on some of South Africa’s top retail brands.
2. Huge exposure to international developers, design experts, project managers, and development processes.
3. Opportunity to manage complex projects in a booming industry (e-commerce).