Paid Media Campaign Specialist (Mid)

Paid Media Campaign Specialist (Mid)

The Media Campaign Specialist role will be responsible for managing and optimizing all paid advertising campaigns in order to deliver against clearly defined goals aligned with business objectives.

Key Responsibilities Include:

• Manage campaigns to deliver ROI to the business, reporting to executive stakeholders
• Manage and allocate budget and media mix to maximize performance
• Actively drive a/b testing and experimenting to generate new insights and uncover new opportunities

SALARY & PERKS:

• Competitive salary based on experience
• Bonus incentive based on performance
• Flexible work environment (Home office, etc)
• Invaluable experience running full-funnel strategy that is ROI driven

PLACE WITHIN ORGANIZATION

• Reports directly to senior management/executive team
• Works closely with partners, consultants, vendors and internal team

KNOWLEDGE AND EXPERIENCE

Imperative

• Must have a passion for digital marketing and wanting to build a career within the digital space
• Minimum 3-4 years of experience and be working 100% independently on basis of senior level profile
• Completed Advanced Search / Display Google certifications / Google Shopping Certification
• Experience on GTM / tag implementation
• Completed Google Analytics Certification
• Experience in management of digital accounts with a ROI focus
• Experience in managing digital campaigns with branding and performance driven goals
• Experience with managing digital campaigns for video & mobile
• Experience with Lead-gen focus/Finance vertical
• Experiencing allocating budgets effectively across different types of paid media with focus on ROI
• Experience with Google Analytics and how to implement & interpret data
• Experience with tag management tools is a plus
• Ability to troubleshoot tech issues within buying platforms and present solutions
• Must have the ability to understand and interpret the strategy and execute this within the applicable platforms
• Ability to analyze campaigns & implement strategy based on findings
• Ability to conduct post-campaign analysis and to present that to stakeholders
• Ability to build reporting templates suited for different stakeholders involved
• Outstanding ability to think creatively, strategically, and proactively identify opportunities and resolve problems
• Ability to work closely and collaborate with executive stakeholders / partners and consultants
• Very diligent – staying on top of the details
• Ability to succeed in a fast paced, entrepreneurial environment
• Strong organizational and time management skills
• Excellent written and verbal communication skills

Advantage

• Experience working in a Media Agency with performance focus
• Experience working for / with financial institutions providing credit services across Meta ads and Google Ads
• Provable track record driving and improving lead gen pipeline, with focus on SQL / lead quality and marketing ROI as objectives
• Experience in content creation and/or managing external content creators

Desired Characteristics

• Good technical communicator - be able to turn complexity into simplicity
• Passion for online advertising technology
• Autonomous, proactive and resourceful
• Self-motivated, positive and driven individual
• Cool under pressure
• Being able to take direction & working closely with team members & consultants
• Being able to share knowledge with team