Paid Campaign Manager Media Buyer LinkedIn

Location : JHB (Hyde Park area)

Benefits :

• 15 days leave soft close between 15 Dec and mid-Jan
• They have a really awesome people-focused culture
• Opportunities for professional growth and development

Role Overview : Our client is a midsized digital marketing agency in the Hyde Park area. They are seeking a strategic, detail-oriented Paid Campaign Manager to lead and optimise social media advertising efforts. In this role, you will develop data-driven strategies, manage end-to-end paid social campaigns, and provide clients with actionable insights and recommendations. You will ensure the seamless execution of campaigns across platforms like Meta, LinkedIn, and others with a strong focus on achieving performance metrics.

Key Responsibilities :

• Develop and execute paid social media strategies aligned with client objectives.
• Create and manage paid campaigns across social media platforms (Facebook, Instagram, LinkedIn, etc.).
• Analyse campaign performance data and provide actionable insights and recommendations.
• Deliver detailed reports and updates to clients on key performance metrics (ROAS, CPC, CTR, conversions).
• Collaborate with internal teams to ensure alignment with creative content and audience targeting strategies.
• Stay informed about social media trends, algorithm changes, and new ad formats.

Required Skills :

• 4 years of experience managing paid social media campaigns.
• Must have media buying experience.
• Proven record of developing and optimising successful paid social strategies.
• Strong analytical skills with the ability to translate data into insights and recommendations.
• Proficiency with campaign management tools including Facebook Ads Manager and LinkedIn Campaign Manager.
• Experience with A/B testing, audience segmentation, and remarketing strategies.
• High attention to detail, ensuring accuracy in reporting and campaign execution.

Key Skills :

Digital Marketing, Marketing, Google Analytics, Google Docs, Facebook Advertising, Google AdWords, Google Marketing Platform, Google Ads, Media Buying, Media Planning, Social Media Management, DoubleClick