Operations Manager

Job Description

Location: Remote or De Waterkant, Cape Town, South Africa

Salary: Competitive

Start Date: ASAP

Contract Type: Full-Time Contractor (responsible for own taxes)

Company Overview: Our client is a well-funded AI start-up revolutionizing the sales industry by automating sales agent functions for high-growth and enterprise businesses. They have developed cutting-edge AI-driven solutions designed to enhance customer engagement, streamline processes, and drive revenue growth.

With an experienced entrepreneurial team, they are seeking a Growth Hacker to rapidly scale customer acquisition and boost Monthly Recurring Revenue (MRR).

Role Overview: The B2B SaaS Growth Hacker will be responsible for driving the adoption of AI-powered sales solutions, securing appointments, closing deals, and optimizing growth strategies. This role requires a data-driven marketer with expertise in outbound prospecting, sales enablement, and funnel optimization. The ideal candidate is highly results-oriented, proactive, and skilled in B2B SaaS growth strategies.

Key Responsibilities:

1. Revenue Growth & Customer Acquisition:
   • Drive rapid adoption of AI products, increasing MRR through strategic outbound efforts.
   • Identify and engage high-value prospects, setting up meetings and closing deals.
   • Collaborate with onboarding teams to ensure customer retention and success.
   • Gather customer insights to refine the product-market fit and improve conversion strategies.
2. Growth Strategy & Channel Optimization:
   • Develop and execute outbound marketing strategies via cold email, LinkedIn outreach, and CRM automation.
   • Optimize messaging across websites, sales collateral, and landing pages for maximum conversion.
   • Manage Apollo.io for lead prospecting, outreach automation, and pipeline management.
   • Conduct A/B testing to refine email sequences, messaging, and sales funnel performance.
3. Performance Tracking & Reporting:
   • Monitor key growth metrics, including appointments set, MRR closed, and client retention rates.
   • Report insights, improvements, and next-step recommendations to leadership.

Key Requirements:

1. Proven experience in B2B SaaS growth and lead generation.
2. Strong track record in outbound prospecting, appointment setting, and closing deals.
3. Expertise in Apollo.io (or similar prospecting & automation tools).
4. Ability to craft persuasive, customer-centric messaging for high conversion rates.
5. Self-motivated with a strategic mindset, prioritizing high-impact revenue channels.

Key Performance Indicators (KPIs):

1. Outbound Prospecting & Lead Generation:
   • Number of new ICP contacts generated per week/month.
   • Email deliverability (>95%), open rate (30-50%), reply rate (5-15%).
   • Meetings booked rate (1-3%).
2. Revenue & Growth Impact:
   • MRR generated from outbound campaigns.
   • Number of deals closed/influenced by growth campaigns.
3. Optimization & Conversion:
   • Website conversion rate improvements.
   • Effectiveness of sales collateral and outreach messaging.
   • A/B testing impact on conversion rates.

Skills & Experience:

1. Apollo.io proficiency – experience with outbound automation and prospecting.
2. Growth marketing expertise – knowledge of lead generation, funnel optimization, and multi-channel outreach.
3. Copywriting & Sales Psychology – ability to craft compelling messages that convert.
4. Technical fluency – familiarity with CRM systems, Google Analytics, AI-driven marketing tools, and automation platforms.
5. Collaborative mindset – ability to work closely with sales, product, and marketing teams.

Team & Reporting Structure:

Reports directly to the CEO. Works closely with Growth, Sales, and Product teams across Cape Town, London, and Serbia.

Benefits:

• 30 days paid leave (including bank holidays).
• Training & development in AI marketing and automation tools.
• Office perks – snacks, coffee, and a dynamic work environment (for those based in Cape Town).

Why Join?This is an exciting opportunity to be at the forefront of AI innovation, working with a dynamic team that is scaling a game-changing SaaS product. If you're a growth-driven B2B SaaS marketer with a passion for automation and revenue acceleration, this is the role for you. Apply today to be part of the AI revolution!