ONLINE MARKETING SPECIALIST

To drive the incremental value of all online marketing activities. Responsible for the commercial performance and customer online experience. Be an integral part of the marketing team in providing support to sales.

Key Performance Areas:

Website

1. Overall responsibility for updating maintenance and optimization using various tools
2. Responsible for website maintenance
3. Create and upload content and images
4. Conduct key word research and SEO optimised content
5. Analyse visitor behaviour to inform and optimise appropriate content and strategy
6. Use website analytics (e.g. Google) and other online reporting tools to evaluate the performance of the website and opportunities for improvements
7. Collaborate with relevant teams (locally and internationally) to create landing pages
8. Ensure all products are updated regularly and comply to CI for website linkages

Social Media

1. Build, grow and manage the company's social media profiles and presence, including Facebook, Instagram, LinkedIn, Pinterest, Google + and any additional channels that may be deemed relevant
2. Implement campaigns and tactics to grow our followers, engage and retain them.
3. Create shareable content appropriate for specific products or campaigns to spread both our brand and our content
4. Run regular social promotions and campaigns and track their success
5. Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from new audiences
6. Explore new ways to engage and identify new social networks appropriate to our target audience and industry
7. Track, measure, and analyse all initiatives to report on social media including ROI

Digital (e-mail and mobile)

1. Using target audience segmentation, develop, implement, track and optimise digital marketing campaigns across all digital channels
2. Establish a segmented approach to email and mobile marketing to improve customer engagement
3. Analyse and report on campaign results and customer behaviour
4. Use findings to lead customer segmentation and targeting efforts
5. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
6. Liaise with all internal/external stakeholders regularly to ensure all online campaign/channel activity initiatives are properly identified, communicated, planned, executed and measured
7. Assist with briefs for website banners and content
8. Assist with online directories e.g. content management

E-commerce

1. Responsible for growing the e-commerce activities and revenue streams to achieve online sales targets in conjunction with sales
2. Exploit the internet as a sales, business development and customer interaction tool to reach the commercial objectives set for this channel
3. Work closely with the Marketing Manager and Sales team to develop an E-commerce sales strategy including the management of all online sales activities
4. Co-ordinate with the various product managers on all online products information
5. Develop segmented customer profiles based on common characteristics including customer type, purchase history, behaviour, and industry
6. Understand and ensure all e-commerce activities comply with all legal requirements

General

1. Compile the annual digital/e-commerce marketing plan
2. Create monthly/weekly reports or as required such as website, campaigns and social media.
3. Build and maintain relationships to share knowledge and experiences gained in local market across the global network
4. Coordinate with the Marketing Manager the customer survey (in-house or external provider) on an annual basis from question to overall analysis of the results
5. Collaborate with agencies and other vendor partners
6. Create visual communication

Core Competencies - Attributes:

1. Excellent communication skills (verbal and written)
2. Strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
3. A systematic and logical approach to problem solving and a capacity to work around problems
4. Ability to adapt and respond quickly to a fast-changing environment
5. Creative thinker with the ability to use both data and intuition to make informed decisions
6. Team player

Additional Job Related Requirements:

1. Proficiency in using social media software (e.g. Hootsuite)
2. Experience in optimising Google Adwords campaigns
3. Up-to-date with the latest trends and best practices in digital/e-commerce marketing and measurement
4. Thorough knowledge of various IT applications such as MS Office and Adobe Creative Suite
5. Own transport required and driver licence

Minimum Education and Experience Requirements:

1. Digital Marketing qualification, preferably a marketing degree or equivalent.
2. Proven working experience (minimum of 5 years) in the e-commerce/online marketing
3. Proficient in CMS
4. Proficient in Presta Shop
5. Solid knowledge working with Hootsuite and MailChimp
6. Experience in Canva and/or Adobe Illustrator
7. Solid knowledge of website analytics tools (e.g., Google Analytics)