Online and Digital Marketing Manager

We Want You:

Are you a digital marketing expert ready to make waves in the online world? As our Online Digital & Marketing Manager, you'll lead the charge in expanding our digital presence and driving brand growth. You’ll work alongside the BET Brand and Marketing Team to create, execute, and optimise innovative strategies across digital platforms—from social media and SEO to email marketing and content creation. If you have a knack for managing high-impact campaigns, love staying ahead of trends, and thrive in a collaborative, fast-paced environment, we want you to bring your expertise and creativity to BET Software. Ready to elevate our digital game? Apply today.

You Bring:

• Relevant Diploma/Degree.
• 2–3 Years’ experience in leading a team in an Online/Digital/ marketing environment.
• 3–4 Years’ marketing/digital experience.
• 2–3 Years’ digital marketing tools experience.
• 2–3 Years’ management experience.
• Detailed-oriented, strong analytical skills.
• Ability to work under pressure and in a fast-paced growing environment.
• Willingness to contribute thinking and ideas that extend beyond digital marketing specific tasks.
• Strong planning and organisational skills.

What You’ll Do:

• Create brand and marketing campaigns, specifically digital and online strategies, within BET to enhance revenue and attract potential candidates seeking employment.
• Grow BET’s online presence across all platforms.
• Work closely with digital analytics team to devise optimal measurement plans.
• Build and maintain relationships with external partners.
• Ensure the brand guidelines are adhered to across digital and online platforms.
• Lead efforts to identify opportunities for increase efficiencies and effectiveness for existing and new campaigns.
• Preparation of daily/weekly/monthly reports.
• Monitor standards across all platforms.
• Introduce new and innovative ideas to assist with business growth.
• Preparing of Business Revenue documents.
• Working with Development Team to introduce gamification for the business.
• Actively promote the BET values. Live the values and lead as an example to the team.
• Manage interactive projects from inception through to completion in compliance with plans and strategic briefs.
• Work closely with graphic designers and developers to ensure that the plans are properly executed, and designs are implemented to brief.
• Work closely with copy writers, designers etc., to develop content, optimise the use of each digital channel for campaign efforts and execute the campaign vision.
• Assist with developing content for all digital & online platforms including websites and mobile apps, site maps, wireframes, navigation models etc.
• Plan and execute SEO/SEM, email, social media, mobile and online advertising and lead generation campaigns.
• Oversee, support and work with social media teams working on a range of social media channels (Facebook, LinkedIn, Twitter, YouTube, Instagram, Vine, Pinterest, Google+, etc.)
• Provide guidance, functional expertise and best practice recommendations to the team regarding the execution of digital marketing and social campaigns.
• Manage email-marketing campaigns including planning, targeting, database set-up, testing, execution, reporting and ongoing optimisation.
• Manage the ongoing maintenance of websites and digital assets, working closely with the internal development department, social media team members to plan, book and manage all digital campaigns.
• Maintain up-to-date industry knowledge of trends, technologies, industry standards and best practices on an ongoing basis.
• Assist in implementing websites, mobisites and digital marketing initiatives, considering the target market, site functionality and industry trends.
• Excellent problem-solving skills and be able to find solutions for any issues with digital media campaigns and/or websites or intranet.
• Independently and actively manage all aspects of a range of projects: from scoping, managing issues/risks, scheduling, quality control, and online communication management, daily.
• Work with internal teams to create digital media strategies, design and develop presentations, and oversee effectiveness of the ongoing digital media programs and platforms.
• Use data and insights to identify trends, segment target audiences, optimise performance and devise digital campaigns that engage, inform and motivate.
• Utilise strong analytic ability to evaluate customer experience across multiple channels and customer touch points and provide strategic recommendations and devise retargeting and remarketing campaigns as may be required.
• Evaluate emerging technologies; provide thought leadership and motivate for adoption where appropriate.
• Contribute to brainstorm new and creative growth strategies.
• Review analyse and report on all campaigns providing detailed ROI’s and key learnings and suggested improvements for future initiatives.
• Stay abreast of latest industry wide changes and activities relating to all facets of digital marketing.
• Will be required to travel from time to time.
• Strong planning and organisational skills.

Living the Spirit:

• Take the initiative in your work, propose new ideas, and seek opportunities for improvement.
• Be willing to step up and take responsibility for challenges and projects.
• Approach your work with enthusiasm and a positive attitude. Demonstrate your dedication to the brand and its goals by going the extra mile.
• The digital landscape is constantly evolving. Be open to change, adapt to new technologies and trends, and view each day as a chance to explore and learn.
• Be willing to try new and innovative strategies, even if they involve some level of risk. This can lead to exciting discoveries and successes in your marketing efforts.
• Encourage genuine and authentic communication in your marketing strategies. Reflect the unique personality and values of BET, and allow your team members to express themselves in their work.
• Promote a workplace culture that embraces diversity and encourages everyone to be themselves without fear of judgment. This can foster creativity and innovation.
• Foster a collaborative work environment where team members work together toward common goals.
• Encourage open communication, active listening, and mutual support.
• Recognise and appreciate the contributions of each team member. Celebrate individual and collective achievements to strengthen team cohesion.

The Company We Keep:

At BET Software, we don't just recruit talent, we cultivate it. Our learning and development programmes, our various opportunities for growth, and our well-deserved incentives are what keep our All-Star Team the best amongst the rest.