National Sales Manager

Who we are:

Mama Money is a growth stage fintech startup working to help migrant workers in South Africa send money home. Since 2015 we have been providing reliable remittances, at a socially fair price, to those that need it most.

Mama HQ is in beautiful Cape Town, South Africa. We are 131 people strong (and counting) from 19 countries across Africa, Asia, the UK, and Europe. Our culture is built around the well-being of our team members and making a difference in our communities. “Just be lekker!” personifies our approach to work: we trust the wisdom of our talented and diverse team to do what is best for our customers and get the job done responsibly, without pedantic policies.

We’ve been around since 2015 and have earned a few accolades along the way, made some new friends, and expanded our reach. We've had some great times and some tough times, but we continue to focus on helping people rather than maximizing profit.

To fuel our growth, we need a leader who can drive a target-driven sales strategy with a sharp focus on optimizing our agent network.

The National Sales Manager will be responsible for leading and managing the sales operations of our money transfer business in South Africa, with a strong emphasis on leveraging data to drive high performance. This role will oversee the agent network and regional managers, ensuring that acquisition, retention, and revenue goals are met.

As our National Sales Manager, you will be responsible for:

• Lead and develop the sales team with a focus on driving high performance through our extensive field agent network (2000+ agents).
• Develop and execute data-driven sales strategies that align with company targets for customer acquisition, retention, transactions, and revenue growth.
• Oversee and mentor regional managers, ensuring they effectively manage their agents, meet performance targets, and drive sales in their regions.
• Use data and performance metrics to track, analyse, and improve agent network efficiency, ensuring that strategies are refined and optimised for maximum impact.
• Set clear, target-driven goals for the sales team and regional managers, ensuring accountability and consistent delivery of results.
• Lead and motivate the sales team (20+ people), fostering collaboration, continuous improvement, and high morale to achieve sales objectives.
• Design and implement a results-oriented commission structure to drive performance across the agent network, ensuring agents are incentivised and motivated to achieve their sales targets.
• Collaborate closely with the product and operations teams to ensure the agent network has the tools, products, and support needed to maximise sales potential.
• Own and manage the commercial budget, with a focus on controlling customer acquisition costs, improving gross margins, and enhancing customer lifetime value.
• Identify and propose new sales opportunities, particularly through regional expansions, new agent recruitment, and partnerships.
• Champion the use of data to inform decision-making, ensuring that sales strategies are continuously adapted based on performance analytics and market trends.
• Ensure alignment with the company’s values and foster a collaborative, respectful, and high-performance culture within the sales team.
• Have fun while driving our business growth and impact!

In your first 90 days, you will:

• Deeply familiarise yourself with our agent network, customers, and sales processes.
• Develop a detailed, data-backed sales strategy to drive customer acquisition and retention through the agent network, with an emphasis on measurable performance.
• Establish key performance metrics and targets for regional managers and the sales team, ensuring accountability and alignment with company goals.
• Begin managing and building strong relationships with regional managers, identifying areas for improvement and growth within each region.
• Align with company values and understand our mission, ensuring your sales strategy contributes to our long-term goals.

About you:

• You have experience leading a national sales team within an insurance, retail, financial services, or similar industry, focusing on managing large agent or distribution networks.
• You are data-literate and comfortable using performance metrics and data analysis to drive decisions, improve sales efficiency, and optimise performance.
• You are skilled at managing regional managers and sales teams, setting clear targets, and holding them accountable for meeting sales goals.
• You have a strong commercial mindset with proven success in driving customer acquisition, retention, and revenue growth.
• You are target-driven, performance-oriented, and always looking for ways to improve operational efficiency.
• You are collaborative, respectful, and eager to contribute to a purpose-driven organisation.
• You have a strong interest in social impact and are motivated by contributing to a mission that uplifts people.
• It would be a bonus if you have experience working in the fintech space or at a rapidly growing startup.

Why Mama:

At Mama Money, the customers & communities we serve are at the heart of all that we do.

We bring our authentic selves to work where we are free to express our diverse identities while staying true to what we believe in and how we feel. Part of that means being able to have difficult conversations when necessary but always remembering to do so with trust, respect, and a positive mindset. Being open to receiving feedback and understanding how this helps us evolve and grow is essential to succeeding in our environment.

We are responsible for ourselves, our behaviour, our delivery, and our output. Although we always aim to move things forward and get $hit done, we start small - taking it step by step and always looking for ways in which we can improve. We know from experience that when we work together towards a common goal, we can achieve anything.

Mama Money is a special place because we care. We care about our customers, we care about the people who work for us and we care about the impact our work has on the world. There are things that we don’t care about too. Things like bureaucracy, discrimination, ego, titles, and silos. We’re a friendly bunch who don’t take ourselves too seriously but we do take our work, and our customers’ hard-earned money, very seriously.

Mama’s values:

1. Customer & Community

2. Brave & Authentic

3. Positive Mindset

4. Responsible Mindset

5. Togetherness

NB: Applications only open to candidates in Cape Town, or candidates who are actively looking to relocate at their own expense.