Multi-Channel Strategist : Higher Business Education Provider : Remote (Cape Town / Johannesburg)

We have a superb opportunity for a Mid-Senior Multi-Channel Strategist to join the dynamic team at a South African provider of Higher Business Education headquartered in Cape Town.

We're looking for a seasoned Multi-Channel Strategist who is a well-rounded marketer with a strategic mindset.

You should possess excellent technical expertise, in both digital and traditional marketing channels, and a proven track record of using data effectively to drive brand awareness and customer acquisition.

This is a very hands-on strategic role, in which you will be doing much of the implementation.

You should also have a good understanding of CMS tools and analytics as you'll be measuring and directing the team accordingly.

The successful candidate will have a passion for leveraging diverse marketing channels to achieve business objectives.

You are strong digitally but have a solid grasp on the traditional channels.

The role has 2 direct reports, and as such, you'll need experience in leading a creative team of Marketing staff.

If your strategy game is on point, we'd love to help you score this exciting opportunity.

Apply today!

Please note: While this is a remote opportunity, it is Cape Town based, and should you be Johannesburg based, you will need to be able to commute when required.

The business's remote work policy allows for a flexible remote working relationship that supports and encourages a mixture of work from home and collaborative work.

Responsibilities

1. Lead & Collaborate with the Marketing Team to Develop Integrated Multi-Channel Marketing Strategies Aligned with the Overall Business Goals & Objectives.
2. Analyse market trends, understanding target audiences, consumer behaviour, and the competitive landscape to identify opportunities and challenges for the education sector.
3. Identify key drivers and leverage them to create dynamic and transformative channel strategies.
4. Pioneer innovative approaches to channel marketing by designing strategies that push the boundaries of the current platforms and leverage emerging platforms to rapidly grow brand visibility, engagement, and conversions across channels.
5. Understand the nuances and potential of various marketing channels and implement strategies that effectively communicate with key audiences.
6. Accountable for the effective strategic management of all owned social media platforms.
7. Create and manage all advertising campaigns to drive traffic to the website, generate leads and applications, and ultimately, new registrations.
8. Lead the Creation & Implementation of Digital Marketing Campaigns Across All Digital Channels & Platforms.
9. Optimise paid digital campaigns to drive traffic, generate leads, and increase conversion rates while maintaining a strong focus on ROI.
10. Monitor & Analyse the Performance of all Marketing Campaigns & Initiatives, Providing Monthly & Key Campaign Reports & Feedback.
11. Lead the Promotion, Growth & Development of the Website.
12. Lead & Manage The Multi-Channel Team within the Context of the Marketing Team.

Requirements

1. An appropriate Bachelor's Degree in marketing with a post-graduate qualification in Marketing or Business Management, a plus.
2. 3-5 years' experience in Multi-Channel Marketing at a Senior level, with experience in Higher Education being beneficial.
3. Proficiency in digital marketing platforms, analytics tools, and marketing automation systems.
4. Demonstrated success in developing and implementing multi-channel marketing strategies that have achieved measurable results.
5. A track record of leading a team of employees.
6. Strong analytical skills and the ability to interpret data to drive strategic decisions.
7. Excellent written and verbal communication skills, with an eye for detail.
8. Able to commute to Cape Town for monthly and ad hoc meetings.

Consultant: Kim Steven – Previously disadvantaged candidates may be given preference.

City: Remote in Cape Town or Johannesburg

Country: South Africa

Level of Expertise: Mid-Senior

Remuneration: Negotiable

Reference Number: #Kim