Mr D - Senior Category Marketing Manager (Food)

Mr D - Senior Category Marketing Manager (Food) Cape Town

Mr D, a division of the Takealot Group is looking for a highly talented Senior Category Marketing Manager (Food) to join our team in Cape Town. We are a young, dynamic, hyper growth company looking for smart, creative, hard-working people with integrity to join us!

Think you've been challenged before?

Scale : Show the millions of Mr D customers what you can do

Learn : We work with the best of the best, and then some.

Grow : Expand your career in the fast-growing Takealot Group and Mr D. We like to promote from within. Here's your chance.

This position reports to the Head of Category Marketing for Food & Retail of Mr D.

Your responsibilities will include:

1. Lead the conceptualization, implementation, and management of high-impact promotional marketing campaigns to enhance brand visibility and drive food orders on the Mr D platform.
2. Oversee the update and maintenance of the Mr D Demand Planner and promotional calendar, ensuring alignment with strategic business goals for food vertical initiatives, including strategic planning for weekly deals and monthly promo campaigns.
3. Develop comprehensive knowledge of consumer target markets and lead the creation of meaningful promotional strategies that resonate with these audiences.
4. Partner with the merchandising team to optimize customer conversion strategies and achieve business growth objectives within the Mr D app.
5. Collaborate with the Food Merchandising, KAMs team, and cross-functional teams to develop, coordinate, and implement campaigns and promotions in alignment with strategic goals and promotional calendars.
6. Drive strategic planning and execution of new feature launches, including the development of ongoing educational content on product features and differentiators to increase customer engagement.
7. Provide strategic oversight and management of various campaigns, ensuring operational efficiency and effectiveness from conception to execution.
8. Serve as a key liaison, working closely with brand, content, and social teams to leverage integrated marketing strategies for Mr D brand campaigns.
9. Lead coordination with the social media team, ensuring a strategic approach to monthly content planning and management, as well as managing high-value paid influencer partnerships.
10. Collaborate with internal specialist teams to design and execute performance media and CRM strategies aimed at growing orders and FTBs for Mr D.
11. Establish strategic partnerships with Takealot Group marketing representatives for cohesive campaign execution, maximizing cross-selling opportunities, and tapping into new consumer bases.
12. Monitor and evaluate campaign performance, delivering insightful monthly, weekly, and daily reports on promotional activities and strategic initiatives.

Skills, knowledge and abilities:

1. A hands-on project manager with high attention to detail.
2. A highly driven individual who is motivated to drive meaningful sales revenue for the business through retail marketing initiatives including promotions, product launches, and co-marketing opportunities with brands and third parties.
3. A person who is a very strong relationship builder and can unlock opportunities with brands and third parties.
4. Ability to identify key advertising opportunities and translate these into implementable plans.
5. Motivated, and capable to focus on and hit aggressive growth targets.
6. In-depth understanding of the advertising sales and tools.
7. Skilled in managing high-value accounts and managing relationships at an executive level.
8. Strong prioritization skills.
9. Fast learner and ability to thrive in a dynamic and high pace environment.
10. Systems thinker with the ability to understand and break down complex problems and relationships.
11. Creative and practical problem-solving skills; solution-oriented.
12. Entrepreneurial mindset with the ability to work independently and achieve a wide set of goals and objectives in a challenging and changing environment.
13. Resilience and perseverance to overcome challenges to achieve objectives.
14. A high level of integrity and respect.

Qualifications and experience:

1. Demonstrated success as a strategic leader with a proven track record in academic achievements and professional career.
2. A minimum of a 3+ year degree in business, marketing, or communications. Post Graduate qualification is more preferred.
3. 7+ years of experience in a senior retail and marketing role, with a focus on brand management and strategy.
4. Substantial experience working across multiple marketing channels, including Digital, ATL, and Partnerships, with strong evidence of impactful results.
5. Proven track record of leading successful brand projects and initiatives, with strong organizational and analytical skills.
6. Exceptional communication and leadership skills to effectively influence and manage cross-functional teams.

Let's talk about life @ Mr D

The power is in your hands: We offer a market-related, Total Remuneration Package which allows full flexibility according to your needs.

Go on, be the master of your own destiny.

No doors: We aren't fans of stuffy offices or siloed work environments.

See someone you like?

High five, collab and make something great.

Love to learn?

Up-skill with free access to courses on Prosus Academy and more.

Good times: Get to know the other extraordinary minds in the Takealot group during regular social events and out-of-office activities (think hikes, think mini golf, think good times).

Birthday leave: Cake Day all the way. Enjoy your day off - you deserve it.

Help when you need it most: Confidential counselling, legal support and financial guidance, for free, anytime, anywhere.

Free parking: No more 5km fun runs to your desk (unless you want to).

Like what you see? If you meet the above you are an Extraordinary Mind.

Apply today!

Mr D is an Equal Opportunity Employer.

Applicants from previously disadvantaged groups and people with disabilities will be given preference.