Mid Digital Media Planner

We are the Human Experience Agency. We believe the growth opportunity lies in people. We understand and anticipate human desires to deliver media experiences of value. We call this PeoplePoweredGrowth! Focusing on both business outcomes and human outcomes is proven to deliver stronger growth for clients. PeoplePoweredGrowth identifies the intersection between what people want and what brands need, to create media experiences of value. PeoplePoweredGrowth orchestrates the right talent and capability to solve for clients’ unique business challenges through interconnected capability. PeoplePoweredGrowth embodies a way of thinking, working, and learning; challenging the status quo and always reaching for a better. It is a culture of never standing still. Starcom is a full service, global media agency with a presence in multiple markets around the world. We believe in the power of our network and work closely with our global colleagues to ensure that we are providing our clients with global best practice, localized for the South African market. Our clients include Mondelez, Haleon (GSK), Samsung, Stellantis, Sandoz, Kellogg’s to name a few. We are part of the Publicis network – the fastest growing global network.

The Digital Media Planner is expected to be data driven, insights lead and a creative thinker, who strives to make meaningful impact on the business.

This role demands confidence, presence and the skills to make a meaningful impact. Never just taking and executing orders, Starcom Planners are expected to direct, inspire and add value at every turn.

A high level of collaboration, a willingness to teach others and a real desire to push the boundaries is what will be expected.

In addition, this role requires a high degree of accountability and responsibility over the digital media investments we are entrusted to manage.

Daily Activities:

1. Creating CE’s
2. Sending CE’s to clients
3. Managing CE’s
4. Sending CE’s to buyers for PO tracking purposes
5. Drawing up media schedules
6. Delivering Media schedules
7. Obtaining Media Schedule approvals from clients
8. Creating Chase Lists, delivering chase lists to creative partners and Power of One partners
9. Chase outstanding creative
10. Briefing campaigns into Ad Operations, compiling and delivering Proof of Life documents.
11. Attend internal meetings with strategists, Ad Operations and Traffic management
12. Following up on the status of campaigns in Ad Operations
13. Maintain a good relationship and understanding of Medi Owner platforms
14. Maintain good relationships with the campaign management and Ad Operations teams

Hard Skills:

1. Able to effectively project manage
2. Numerically strong and analytically able
3. Strong communicator with effective interpersonal relationships across team and clients
4. Advanced IT skills including Microsoft Word, best-in-class Power Point, Excel, Outlook and web-based applications.
5. The ability to synthesize and reduce different inputs to create a well-considered and accurate representative view.
6. English fluency and language skills for effective business writing
7. Strong presentation skills
8. Solid data interpretation and analytics skills
9. Be able to exercise strategic principles and structured thinking to tackle business development projects assigned by client
10. Be able to select appropriate frameworks, tools and approaches to use in solving client problems
11. Develop strategies that interpret cultural and social trends as well as data relevant to client business

Soft Skills:

1. Is open to constructive feedback and challenges accordingly.
2. Is effective at building relationships and working as a team
3. Shows leadership and decision-making ability
4. Manages change well – adapts and remains flexible to business priorities
5. Ability to collaborate without ego as well as work effectively independently
6. Is willing to transfer skills and share knowledge openly
7. Ability to self-start and self-manage

1. Google Fundamentals of Digital Marketing
2. Google Analytics
3. Google Ads Video
4. Google Shopping Ads
5. Google Display Ads
6. Google Ads Search
7. Facebook Blueprint Planning

Experience:

1. At least 3 years of digital media planning experience