Marketing Specialist - Portuguese Speaking

Marketing Specialist - Portuguese Speaking

Apply locations South Africa - Johannesburg time type Full time posted on Posted Yesterday job requisition id 31111680

JOB DESCRIPTION:

About Abbott

At Abbott, we're committed to helping people live their best possible life through the power of health. For more than 130 years of innovation, we've brought new products and technologies to the world -- in nutrition, diagnostics, medical devices and branded generic pharmaceuticals -- that create more possibilities for more people at all stages of life. Today, 103,000 of us are working to help people live not just longer, but better, in the more than 160 countries we serve.

MAKING A DIFFERENCE IN GLOBAL HEALTHCARE

We are the world leader in Rapid Diagnostics at the point of care. Working with us, you'll tackle a wide array of problems including some of the world's greatest healthcare challenges, while experiencing a myriad of cultures, geographies, and technologies.

Description

The primary responsibility of the Marketing Specialist is to develop and implement marketing strategies and tactics successfully, using a thorough understanding of the local market and the product offering. The Marketing Manager also contributes to the regional planning as well as value creation processes for the achievement of the short- and mid-term business goals.

Main Responsibilities & Duties

• Development of local commercial, marketing and promotional plans:
  • Develop regional marketing plans in alignment with the regional and global plans
  • Deliver and regularly track the execution of the marketing initiatives on the plan
  • Manage local promotional plans (including exhibition, symposia, marketing collateral, sales tools, digital and PR content)
  • Participate in product launch projects from early stages and drive the local launches
  • Manage the marketing expenses budget, according to the annual marketing plan and with accountability towards the Marketing Manager Lead direction. Collaborate with the local Commercial and Finance heads for the tracking and management of the budget.
• Customer Centricity and deep understanding of regional markets:
  • Customer segments mapping (size, patient pathway, reimbursement, stakeholders, value proposition, opportunity assessment)
  • Product features/benefits, product utilization and customer insights
  • Competitor intelligence
  • Market dynamics (growth/decline key drivers, PESTLE analysis)
• Routine participation in strategy alignment and sales effectiveness:
  • New product launch plans (including pre-launch phases deliverables)
  • Provide input and align with Region/BU (customer segmentation, value proposition, product positioning, competition, pricing)
• Routine participation in sales effectiveness:
  • Roll-out marketing plans and sales tactics at sales meetings
  • Track and report progress of annual tactical plans
  • Collaborate with the commercial director and finance partner in the management of pricing to achieve profitability goals
  • Collaborate with ID Sales Scientific Liaison and Medical Affairs, using own products expertise on required support to sales teams that shall successfully impact sales process
  • Conduct business analysis and monitor key performance indicators
  • Monitor training needs and collaborate with application specialist to deploy training (marketing strategy & product training)
• Collaboration with regional and global teams in the management of relationships with clinical experts and opinion leaders
• Participation to ad-hoc special projects (regional / global)

Relationships, main contacts

• Internal: Local Commercial Directors, Sales Managers, Therapeutic Area Managers, Regional Marketing Managers, Global Product Managers/Directors, Commercial Teams, Scientific Affairs, Application Specialists
• External: Key customers, KOL, Commercial and Scientific Partners, Agencies

Requirements

• Proven minimum 5 years marketing experience in diagnostics arena, or other healthcare area, Knowledge in Infectious Diseases field is considered an asset
• Master or equivalent degree preferred, in the field of Biological Sciences preferred
• Proven knowledge of the healthcare system in the local markets
• Proven marketing and sales success track record, with strengths in both strategic and tactical management
• Proficiency in spoken and written English- PLEASE APPLY with an English CV
• Candidate MUST speak Portuguese, as they will look after the Portuguese speaking islands
• Proven ability to deliver goals in a fast-paced, matrixed organization
• Proven ability to effectively communicate & collaborate with all key stakeholders at higher and lower reporting levels
• IT/office Tools, use of core functional processes (e.g. Outlook, CRM software, SAP, Concur, Workday, WebEx or equivalent), Salesforce . Com and PowerBI knowledge is considered an asset

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

JOB FAMILY:

Product Management

DIVISION:

ID Infectious Disease

LOCATION:

South Africa > Johannesburg : Abbott Place

ADDITIONAL LOCATIONS:

WORK SHIFT:

Standard

TRAVEL:

Yes, 50 % of the Time

MEDICAL SURVEILLANCE:

No

SIGNIFICANT WORK ACTIVITIES:

Not Applicable

About Us

Abbott is about the power of health. For more than 135 years, Abbott has been helping people reach their potential — because better health allows people and communities to achieve more. With a diverse, global network serving customers in more than 160 countries, we create new solutions — across the spectrum of health, around the world, for all stages of life. Whether it’s next-generation diagnostics, life-changing devices, science-based nutrition, or novel reformulations, we are advancing some of the most innovative and revolutionary technologies in healthcare, helping people live their best lives through better health.

The people of Abbott come to work each day with relentless energy, enthusiasm and a promise to enhance the health and well-being of millions of people. They push the boundaries to help manage and treat some of life’s greatest health challenges.

We invite you to explore opportunities at Abbott, to see if your talents and career aspirations may fit with our openings. An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce.