Marketing Specialist, Foreign Markets

Annually Cost To Company (Market related, Negotiable)

As the Marketing Specialist, Foreign Markets you will be responsible for implementing agreed marketing strategies to enhance the firm's visibility, reputation and client base
across select foreign jurisdictions primarily through the LEX Africa (alliance members of leading elite law firms) law alliance and the Law Firms International Desk. You will play a pivotal role as part of the Law Firm's Business & Practice Development Team.

Responsibilities:

Marketing initiatives:

• Collaborate with the various legal teams and LEX Africa members in the development and roll-out of agreed marketing plans that align with the firm's and LEX Africa's overall business objectives.

• Conduct research, compile presentations and provide reports that support international roadshows and trips; as well as for internal dissemination.

• Maintain a central log of activities related to: incoming and outgoing referrals; conflict checks; and related fees and client activities.

• Plan, coordinate and participate in select events that promote the firm's and LEX Africa members' expertise and ensure all event activities are recorded.

• Lead LEX Africa's digital marketing efforts across website, social media and email marketing platforms.

• Manage the LEX Africa marketing budget.

• Provide support as needed on Africa-related pitches and maintain the relevant pitch materials.

• Bachelors degree preferred
• Min 3 years working experience
• Proven experience rolling out marketing initiatives
• Good command of the English language
• Ability to manage multiple projects simultaneously
• Capable of working collaboratively across numerous stakeholders
• Strong administrative skills
• Delivery-orientated
• Attention to detail
• Ability to prioritise and meet deadline
• Proficiency in digital marketing tools, analytics, and content creation platforms