Marketing Research (fresh graduates)

marcus Evans, founded in 1983, is a global business intelligence and event marketing company, with 49 offices in 20+ countries. Headquartered in the UK, we are rated in the top 20 UK companies for work/life balance.

Working across all industry sectors, our Summits, Conferences, and Online Events brands deliver innovative high-level content, networking, and one-to-one meeting platforms that bring together key decision-makers on a truly global scale. Our client base is comprised of c-level executives from 98% of existing fortune 1000 companies and are world leaders in a variety of industries, such as healthcare, legal, pharmaceutical, investments, energy, packaging, etc.

We are looking for driven, enthusiastic, and passionate professionals to join our Summits division as a Marketing Researcher. You will be responsible for the creation and execution of marketing campaigns using direct mail and email, within budget, to promote events to senior decision-makers in major organizations throughout the region.

This is a junior position; fresh graduates are encouraged to apply.

This is an in-person role located in our Cape Town office.

Key Responsibilities

1. Identifying Decision-Makers: Research and identify individuals in senior positions (e.g., CEOs, CFOs, Directors) who align with the summit theme and objectives.
2. Building Contact Lists: Utilize CRM tools, databases, and online platforms (e.g., LinkedIn) to create targeted prospect lists.
3. Provide relevant, accurate, and current information on our potential clients, which is essential for the company’s marketing campaigns and developing a fundamental understanding of each event.
4. Analyze and identify target client contacts based on event topic and geographic markets through research.
5. Plan, implement, and monitor marketing campaigns to generate marketing referrals for sponsorship sales and direct marketing.
6. Proactively contribute to the overall effectiveness of event marketing campaigns.

Qualifications

1. Recognized degree or diploma preferably in Marketing or Business Administration.
2. A demonstrable experience in lead generation or excellent research abilities.
3. Practical marketing experience will be considered an advantage.
4. Excellent knowledge of the English language.
5. French language to be considered an advantage.
6. Willingness to adapt to a performance-driven culture.
7. Must be computer literate and proficient in Microsoft Office applications.
8. Able to start immediately.

Compensation & Benefits

1. Attractive basic salary and commission package.
2. Comprehensive induction training, ongoing mentoring, plus continuous on-the-job training & development.
3. Promotion up the ranks is achievable with consistently high performance.
4. Professional work environment.

We are an equal opportunity employer and value diversity. All employment is decided on the basis of qualifications, merit, and business need.