Marketing Officer

The Marketing Officer is responsible for developing and executing marketing initiatives to enhance brand visibility, drive sales, and engage customers in the competitive market of cellphone gadgets and accessories. This role requires creativity, strategic thinking, and the ability to collaborate effectively with various teams to deliver impactful marketing campaigns.

Key Responsibilities

1. Marketing Campaign Development and Execution
   1. Plan and execute marketing campaigns across online and offline channels.
   2. Develop promotional strategies to boost product awareness and increase sales.
   3. Organize and manage events, trade shows, and product launches.
2. Digital Marketing
   1. Manage the company’s social media platforms by creating engaging content and monitoring audience engagement.
   2. Oversee pay-per-click (PPC), email marketing, and search engine optimization (SEO) campaigns.
   3. Collaborate with the e-commerce team to enhance the online store’s visibility and user experience.
3. Content Creation and Brand Management
   1. Develop compelling content for advertisements, brochures, and digital media.
   2. Maintain consistent brand messaging across all channels to build brand equity.
   3. Work with graphic designers to create visually appealing marketing materials.
4. Market Research and Analysis
   1. Conduct market research to identify trends, customer preferences, and competitor activities.
   2. Analyze marketing performance data and generate reports to measure campaign effectiveness.
   3. Provide insights and recommendations for future marketing strategies.
5. Customer Engagement
   1. Build and maintain relationships with customers through targeted marketing efforts.
   2. Monitor and respond to customer feedback and reviews on digital platforms.
   3. Develop loyalty programs and initiatives to encourage repeat purchases.
6. Budget Management
   1. Assist in managing the marketing budget, ensuring cost-effective allocation of resources.
   2. Track expenses and report on return on investment (ROI) for campaigns.
7. Collaboration and Communication
   1. Work closely with sales, product, and e-commerce teams to align marketing efforts with company goals.
   2. Partner with external agencies, influencers, and vendors to amplify marketing reach.

Skills and Qualifications

1. Education: Bachelor’s degree in Marketing, Business Administration, or a related field.
2. Experience:
   1. 2+ years of experience in marketing, preferably in the retail or electronics industry.
   2. Proven track record of managing successful campaigns.
3. Technical Skills:
   1. Proficiency in marketing tools and platforms (e.g., Google Ads, Facebook Business Manager, email marketing tools).
   2. Basic graphic design skills or familiarity with tools like Canva or Adobe Creative Suite is a plus.
4. Soft Skills:
   1. Strong creative thinking and problem-solving abilities.
   2. Excellent communication and interpersonal skills.
   3. Ability to work independently and collaboratively in a fast-paced environment.

The salary is R10 000-R12 000 per month.

Job Types: Full-time, Permanent.