Marketing Manager (Trade & Brand Portfolio)

MARKETING MANAGER (TRADE & BRAND PORTFOLIO) POS24207

Area: Midrand

Salary: R1 million

Qualification:

1. Tertiary Qualification: Business / Marketing Degree
2. 10+ years OTC pharmaceutical and FMCG experience
3. Proven experience as a Marketing Manager in the pharmaceutical industry, with a track record of successful marketing campaigns and business growth
4. Demonstrated strategy implementation across Trade and Marketing functions
5. Analytical and business acumen skills, with the ability to interpret data and translate it into actionable marketing strategies
6. Excellent communication and interpersonal skills
7. Strong leadership and team management abilities
8. Highly organized and detail-oriented, with the ability to manage multiple projects and priorities simultaneously

Key Job Outputs:

1. Achieve annual fiscal revenue targets for pharmaceutical and FMCG markets
2. Manage as part of commercial leadership the OPEX (cost centres, profit centres, Advertising TT, allocated A&P) for the portfolio
3. Assist in developing brand & channel strategic objectives
4. Approval of marketing and channel spend according to commercial objectives
5. Manage agency and business expectations
6. Oversee channel strategy execution and customer conference preparations
7. Approval of regulatory compliance submissions
8. Assist channel with preparations of DOH submissions relating to product changes
9. Sense of urgency in resolution of customer queries
10. Continuous assessment of strategy implementation through infield visits
11. Collaborate with cross-functional teams, including sales, product development, regulatory affairs and artwork, to ensure alignment and maximize marketing effectiveness
12. Manage new product launches & relaunch into trade
13. Liaising with creative agencies to develop above & below the line marketing material

Core Competencies:

1. Knowledge of Pharmaceutical landscape
2. Knowledge of FMCG landscape
3. Customer and marketing data mining & analytics
4. Category Management
5. Marketing code
6. Pharmaceutical marketing regulations
7. Merchandising principles
8. Agency Management
9. Digital and Traditional marketing
10. Pharmaceutical Laws i.e. Pricing / Marketing ROI Promotions

Enquiries

Closing Date: 25 July 2024