Marketing Manager- Sportscene

As the Marketing Manager, you will take a strategic role in managing campaigns for brands like Redbat, Anatomy, and collaborate with global partners such as Nike, Puma, Adidas, New Balance, and Vans. You will report directly to the Head of Marketing and oversee a passionate marketing team. Your key focus will be delivering innovative, culture-driven marketing initiatives that resonate with Sportscene’s young, fashion-forward customer base.

Key Responsibilities

1. Develop and implement marketing strategies for Sportscene and its key brands (Redbat, Anatomy and partner brands).
2. Drive brand awareness and customer engagement and sales across all channels (social media, digital, in-store, events).
3. Lead the planning and execution of high-impact campaigns that highlight Sportscene position as a cultural leader in streetwear.
4. Work closely with the creative, digital, and retail teams to ensure brand alignment and consistency.
5. Manage and mentor the Sportscene marketing team, providing leadership and guidance on key projects.
6. Oversee the Redbat + Anatomy brand team, ensuring cohesive strategies across Sportscene’s broader portfolio.
7. Build and maintain relationships with key brand partners (Nike, Puma, Adidas, New Balance, Vans), ensuring collaborative and successful campaigns.
8. Analyse and track the effectiveness of marketing efforts using data and insights to refine strategies.
9. Stay up to date with the latest trends and developments in streetwear culture, fashion, and retail.

Qualifications & Experience

1. Bachelor’s degree or similar in Marketing, Communications, or related field (MBA is a bonus).
2. 5+ years of experience in a Marketing Manager or similar role within the fashion or retail industry.
3. Proven track record in brand management, campaign execution, and team leadership.
4. Experience working with streetwear, sneaker brands, or youth-focused retailers is highly advantageous.
5. Strong understanding of the South African consumer market, particularly within the 18-24 age demographic.

Skills

1. Ability to work under pressure, manage multiple projects in a fast-paced environment.
2. Strategic thinker with a deep understanding of brand positioning and consumer culture.
3. Creative mindset with the ability to develop innovative campaigns that resonate with youth culture.
4. Strong leadership skills with the ability to motivate and mentor a team.
5. Excellent communication, negotiation, and relationship-building skills.
6. Analytical and data-driven, with the ability to track performance and adjust strategies accordingly.
7. Extremely organised and able to keep abreast of deadlines and future planning.

Behaviours

1. Readily takes on new challenges and opportunities with a sense of urgency and eagerness.
2. Effectively considers the diverse needs of various stakeholders.
3. Establishes and nurtures internal and external relationships in order to create robust, and mutually beneficial, partnerships.
4. Applies market and business insights in order to drive organisational objectives.
5. Effectively works with others to achieve shared goals.
6. Forms, develops and leads a group of individuals toward the achievement of a common team objective.