Marketing Manager, South Africa (BuuPass)

Company Overview:

BuuPass is revolutionizing intercity travel across Africa by partnering with transport operators to deliver seamless digital solutions. We empower commuters with convenient and reliable access to bus, shuttle, train, and flight bookings. Our vision is to enable the seamless movement of people and goods across Africa. Our mission is to digitize and organize intercity transport, empowering people to live a life without borders.

In 2024, BuuPass acquired QuickBus and JustGo, which now form BuuPass South Africa. Through this acquisition, we are enhancing digital ticketing services and addressing the challenges of long-distance travel. We achieve this by developing advanced booking management systems for transport operators, offering tickets through our owned marketplaces, and integrating with major online distribution channels such as banks, telcos, and super apps. Operating across three countries, BuuPass South Africa has already sold over 100,000 tickets.

What You’ll Do:

We are looking for a strategic and execution-driven Marketing Manager to lead our B2C marketing initiatives, manage key marketing systems, and drive growth. The ideal candidate has experience in online marketing, understands our particular customer needs and market trends, and is adept at data-driven decision-making. They will work cross-functionally to create and implement marketing strategies, manage agencies and tools, and oversee both online and offline marketing efforts.

Key Responsibilities:

1. Market & Customer Understanding
   ● Conduct market research to understand customer needs, market trends, and competitor strategies.
   ● Leverage related industry experience to refine marketing efforts.
   ● Develop and implement customer segmentation strategies to optimize targeting.
2. Marketing Strategy & Execution
   ● Develop and execute a marketing plan for our direct to customer sales platforms (www.quickbus.com and www.justgo.co.za), including segmentation, budget allocation, and targeted campaigns.
   ● Align branding efforts across multiple channels and ensure synchronization of sub-brands.
   ● Lead social media and content marketing initiatives, including the creation and implementation of the 2025 content plan.
   ● Plan and execute offline marketing campaigns, possibly including event planning and in-market activations.
3. Performance Tracking & Data-Driven Decision Making
   ● Present and develop the monthly SA performance review templates for our B2C marketing channels.
   ● Assist in the development of dashboards for marketing analytics and reporting.
   ● Use marketing automation tools to enhance campaign efficiency, ROI and audience engagement.
4. Systems & Stakeholder Management
   ● Manage marketing tools and agencies, including Moengage, Velocity, and Infobip.
   ● Oversee and coordinate with external agencies, vendors, and internal teams.
   ● Work cross-functionally with sales, product and customer experience teams to align marketing efforts with business goals.
5. Project & Team Management
   ● Lead multiple projects and campaigns, balancing competing priorities and deadlines.
   ● Function autonomously while also collaborating effectively within a fast-paced startup environment.
   ● Work both remotely and in-office as needed.

Required Skills & Qualifications:

1. Proven experience in B2C marketing, branding, and digital marketing.
2. Strong background in social media, content management, and marketing automation.
3. Experience managing marketing systems such as Moengage, Google Analytics, Infobip or similar platforms.
4. Strategic thinker with the ability to adapt to a fast-changing environment.
5. Experience in working with digital agencies.
6. Strong project management skills with experience handling multiple campaigns and stakeholders.
7. Hands-on experience in event planning and offline marketing.
8. Ability to work remotely and in-office as needed.
9. Excellent communication and leadership abilities.
10. Experience in data-driven marketing and performance analysis.
11. Experience in the Travel/Tech space is a BONUS.
12. Ability to create compelling presentations and reporting templates.

Key Attributes:

1. High integrity
2. Clear communication
3. Solution focussed problem solver
4. Self-managing action taker
5. Ability to work with others remotely

Work Details:

1. Start date: Immediate (or with notice)
2. Type: Full time employment
3. Location: Salt River, Cape Town; hybrid (min 2 days in-office + remote)
4. Travel: Yes, as required to get into market to drive growth and see key customers

Why Join us?

1. Career advancement in various roles across the business
2. Participation in Africa’s leading transport startup
3. Exposure to the African startup ecosystem (great CV builder)
4. Cost to company: R35,000 per month