Marketing Manager Mr Price

We are seeking a dynamic and experienced Marketing Manager to join our team. This role focuses on both strategic ability and leadership skills, ensuring our brand’s marketing efforts are innovative, cohesive, and effective.

Qualifications:

• Bachelor’s degree in business, marketing, communications, or related field
• 8+ years’ experience in marketing
• 4+ years leadership experience
• Advanced understanding of marketing channels, strategy, budgets and reporting
• Experience/exposure across all marketing channels including brand, social media, digital, PR/influencer management, stores, sponsorships, internal comms and activations
• Experience and ability in leadership: managing and mentoring individuals/a team
• Experience with retail cycles and e-commerce

Mr Price Group Limited is an equal opportunity employer and is committed to Employment Equity.

Responsibilities:

• Work alongside Brand Leader to develop seasonal marketing strategy.
• Oversee the strategic planning by brand teams and give strategic feedback and guidance on the strategies and marketing plans before presenting to marketing leadership team.
• Oversee all seasonal brand planning and projects e.g.: seasonal calendars and briefs; evaluating objectives, channel strategy, budgets, shoot plans, digital plans, paid social breakdowns, monthly organic social plans, PR plans etc.
• Ensure accurate resource planning alongside Brand Leader which may inform future resource planning in team.
• Support Brand Leader with budget management of all projects.
• Critically analyze creative work against marketing briefs to ensure it delivers on the objectives of the campaign and is brand consistent.
• Liaise and oversee media agencies and briefs.
• Manage and maintain relationships with Merchant Heads and ensure appropriate investment of marketing to support merchant strategies.
• Develop strong relationships and work closely with all key stakeholders including creatives, shoot team, production, ecommerce and visual merchandise.
• Approve objectives and measurables of each campaign.
• Assess brand campaign reports compiled by marketing effectiveness (ME) and insights team and results of key marketing campaigns.
• Compile seasonal postmortems with ME team, insights team and Brand Heads against seasonal marketing objectives and present to management.
• Have a thorough understanding of all the marketing research insights and key research projects to ensure strategies are aligned to key insights and actions.
• Manage a team of up to 10 people and drive the team by setting clear and transparent expectations, to exhibit the culture and values of the business and achieve/exceed KPIs.
• Identify and drive training needs, coaching and development with a key focus on talent management, performance management and succession planning.
• Create a team culture that is responsive and professional when meeting deadlines and providing a business-focused service to internal/external customers.