Marketing Manager

Join us and celebrate the beauty of human experience. Create for happier, healthier lives, with love for nature. Together, with passion and imagination, we deliver food innovations, craft inspired fragrances and develop beauty and wellbeing solutions. There’s much to learn and many to learn from, with more than 16,000 employees around the world to explore ideas and ambitions with.

Givaudan is seeking a Marketing Manager for the Sub-Saharan Africa (SSA) Consumer Products Development team to join the global leader in Fragrance & Beauty. With a rich history of creating emotionally resonant scents, we enhance lives through innovative fragrances across Consumer Products, Fine Fragrance (Perfumes & Luxury scents), and Active Beauty.

In this role, you will support the development and success of our Personal Care, Home & Air Care, and Fabric Care categories in vibrant SSA markets, including South Africa, Kenya, Nigeria, Ivory Coast, Ghana, and Malawi. You will leverage your B2B marketing expertise and knowledge of local markets to provide consumer insights, generate key learnings, and identify new business opportunities.

Your responsibilities will include creating engaging customer presentations, trend identification, and concept ideation, all while fostering strong relationships with our diverse customer base. If you have a passion for fragrance and consumer products, a knack for exceeding customer expectations, and a desire to stay ahead of market trends, this could be your perfect opportunity.

In this exciting role you will:

Strategic Storytelling:

1. Create and present tailored presentations using Givaudan's graphic guidelines.
2. Lead immersive customer experiences to showcase Givaudan's expertise.
3. Develop creative narratives to bring fragrances to life.
4. Identify brand and fragrance "white space" and ideate new concepts, including mockups and mood boards.
5. Support customers with segmentation and brand portfolio strategies.
6. Build and maintain impactful customer relationships.
7. Collaborate with sales and fragrance development teams to establish olfactory directions and win briefs.
8. Facilitate projects and consolidate presentations for customers.
9. Monitor market and macro trends within the categories.
10. Track product launches and relaunches, focusing on fragrance evolution.
11. Analyze brand communication, packaging, and fragrance strategies.
12. Demonstrate knowledge of fragrance products, trends, key customers, and competitors.
13. Forecast market trends and translate them into business opportunities.
14. Design marketing programs, exhibitions, and displays to inspire both internally and externally.
15. Develop marketing tools, including design, digital, and packaging.

Consumer Analysis:

1. Collaborate with the Consumer Market Insights team to understand consumer behaviors and identify new product ideas.
2. Analyze consumer insights to assess the role of fragrances within the product mix.

Fragrance Knowledge:

1. Write descriptions for fragrance launches and visuals, collaborating with the creative team.
2. Recognize olfactory notes and communicate effectively in fragrance terminology.
3. Understand consumer perceptions of olfactive directions to build fitting concepts or product ideas.

Your professional profile includes:

1. Tertiary qualification: Preferably a Bachelor's or University degree in Marketing, Communication, Journalism, Media, Copy Writing, or related field.
2. 5+ years of relevant and progressive experience in the B2B marketing space. Preference for candidates from the Fragrance, Cosmetics, Perfumes, Ingredients, and Chemicals sectors or exposure to B2B marketing for other relevant industries with a sensory element involved in the products or solutions on offer.
3. A good understanding or mix of experience in B2C marketing will be advantageous.
4. Excellent presentation and project management skills.
5. A team player and comfortable with diversity.
6. Excellent oral and written proficiency in the English language.
7. Able to travel within the SSA region for customer visits and consumer market monitoring when required (~10% of the time).

At Givaudan, you contribute to delightful taste and scent experiences that touch people’s lives. You work within an inspiring teamwork culture – where you can thrive, collaborate and learn from other talented and passionate people across disciplines, regions and divisions. Every essence of you enriches our world. Diversity drives innovation and creates closer connections with our employees, customers and partners. Givaudan embraces diversity and is committed to building an inclusive environment where everyone impacts our world.