Marketing Manager

• Develop and present the annual marketing plan, ensuring alignment with business goals and brand positioning.
• Define roadmaps and allocate budgets across PR, CRM, social media, online / offline media, and the website.
• Implement and adjust marketing strategies based on ROI analysis throughout the year.
• Work closely with the sales team to align commercial and marketing efforts.
• Oversee budget management in collaboration with finance for optimal resource allocation.

Brand Development & Market Positioning

• Drive brand awareness and desirability for international destinations and the local resort.
• Customize global marketing materials to suit the local market.
• Execute omnichannel branding campaigns in collaboration with regional teams.
• Manage media partnerships, PR events, and influencer collaborations to maximize exposure.
• Optimize customer journeys online, from inspiration to final booking.
• Monitor website performance and implement improvements to increase conversion rates.
• Work closely with the contact center teams to ensure an integrated omnichannel experience across web, phone, and WhatsApp.
• Conduct customer research through focus groups, client feedback, and market analysis.
• Utilize marketing agencies and research data to identify trends and opportunities.
• Monitor competitor activities and integrate findings into marketing strategies.
• Develop trade marketing strategies and materials in collaboration with the sales team.
• Provide ongoing product training and market updates to internal teams and partners.
• Ensure indirect sales platforms and MICE websites remain updated with relevant content.

Cross-Functional Collaboration

• Represent marketing in leadership business reviews.
• Keep sales and customer service teams informed of campaigns and product updates.
• Work closely with the customer care team to enhance call center performance.

The Successful Applicant

• 6 - 10 years of experience in marketing.
• Expertise in 360° marketing, campaign execution, and budget management.
• Strong understanding of brand communication, audience targeting, and social media.
• Analytical mindset with a performance and ROI-driven approach.
• Excellent presentation and stakeholder management skills.
• Proficiency in PowerPoint & Excel.
• Willingness to travel locally & internationally.
• Fluency in English (French is an advantage).

What's on Offer

Ready to embark on this journey? Apply now and be part of this success story!