Marketing Manager

Job Title: Marketing Manager

Location: Remote
Job Type: Full-Time

About Us:
My client, a UK-based, dynamic and forward-thinking company dedicated to delivering exceptional products to their customers. They are seeking an innovative and result-driven Marketing Manager to lead their marketing efforts and contribute to the growth and success of our brand and optimize revenue generation streams.

Key Responsibilities:
As the Marketing Manager, you will be responsible for:

1. Marketing Strategy Development:
   
   • Develop and implement marketing strategies for 2-3 businesses within the group.
   • Analyze market trends and customer insights to identify growth opportunities and drive brand awareness.
2. Social Media Marketing:
   
   • Oversee and execute social media marketing campaigns to engage target audiences and enhance brand visibility.
   • Manage content creation, scheduling, and performance analytics across platforms such as Facebook, Instagram, LinkedIn, and Twitter.
3. Team Management:
   
   • Lead and manage a small team of approximately 3 marketing staff, ensuring clear communication, collaboration, and alignment with company goals.
   • Provide mentorship, set performance goals, and conduct regular evaluations to ensure team success.
4. Campaign Management:
   
   • Plan, execute, and monitor marketing campaigns across multiple channels, including digital, print, and events.
   • Collaborate with cross-functional teams to ensure consistency in branding and messaging.
5. Performance Analytics:
   
   • Track, analyze, and report on the effectiveness of marketing initiatives, providing actionable insights for continuous improvement.
   • Manage marketing budgets to optimize ROI and achieve business objectives.

Qualifications and Skills:

• Proven experience in a marketing role, preferably in retail.
• Strong expertise in social media marketing, including strategy, content creation, and analytics.
• Demonstrated success in developing and executing business marketing strategies.
• Excellent leadership skills with the ability to manage and motivate a team.
• Proficiency in marketing tools and platforms, such as Google Analytics, social media management tools, and CRM software.
• Analytical mindset with a data-driven approach to decision-making.
• Exceptional communication and interpersonal skills.
• Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

What We Offer:

• A dynamic and collaborative work environment.
• Opportunities for professional growth and development.
• Competitive salary.
• Remote working.