Marketing & e-Commerce Executive

Job Description - Marketing & e-Commerce Executive (HOT0ARXA)

Marketing & e-Commerce Executive ( Job Number: HOT0ARXA )

Work Locations

Hilton Durban
12-14 Walnut Road
Durban 4001

A Marketing & e-Commerce Executive plays an important role in assisting the Line Manager in achieving key objectives in line with the annual marketing and PR plan, current initiatives, and relevant activities. The marketing and PR team performs an integral role in bringing together all function areas to ensure commercial targets are heightened. The executive role involves managing individual projects relating to marketing, media relations, internal communications, and performing day-to-day administrative duties.

What will I be doing?

As Marketing & e-Commerce Executive within Hilton Durban, you will be responsible for the results of the marketing plan and activities used by the hotel to increase brand awareness, communicate promotions to all relevant target markets, and address hotel business needs. Specifically, you will perform the following tasks to the highest standards:

Business Function

• Coordinate and assist with delivering all agreed marketing and PR strategies and monitor ongoing marketing and PR campaigns performance and reporting as directed by the Line Manager.
• Support the Line Manager by developing and implementing promotional activity, collateral, and in-house merchandising as well as maintaining the hotels’ media library to include video, film, and press coverage archives.
• Promote the hotels’ marketing activities to the media covering all food and beverage, rooms, and event promotions.
• Support all internal communication activities including, but not limited to, regional and area updates, press release writing, newsletters, and drafting speeches for company executives.
• Promote and support all marketing and PR activities including special events, sponsorship opportunities, merchandising campaigns, exhibitions, and property inspections.
• Support the department with media relations involving tracking social media, updating press kits, archiving news releases, and press coverage.
• Organise and manage familiarisation trips for media professionals and entertain local media where appropriate.
• Assist with and, where required, lead on-site photoshoots and hotel filming whilst ensuring all relevant administration approvals are completed and confirmed.
• Monitor and support Line Manager on all social media activity for the hotels whilst supporting departmental initiatives.
• Be a brand champion for the hotels ensuring all collateral conforms to agreed brand standards.
• Support and identify opportunities along with the Line Manager to grow and develop loyalty marketing activities.
• Execute and implement appropriate use of marketing and PR content, creative resources, translation, and photography while optimising an effective online presence.
• Respond to customer postings as appropriate tackling any complaints and issues.

Managing Execution

• Support the Line Manager in executing effective content management across all available channels.
• Develop monthly/quarterly reports on activities highlighting results and next steps.
• Develop, maintain, and grow the hotels’ databases to promote all hotel disciplines.
• Be mindful and attentive of local news or stories affecting hotel business.
• Actively respond to requests for information about the hotels.
• Assist in developing reports on specific marketing and PR initiatives and promotions.
• Assist in reviewing third-party website content, ensuring standards are met.
• Execute and report on competitive analysis on hotel, food and beverage, and eCommerce marketing activities.
• Ensure hotels have appropriate marketing and PR archives and content.
• Support and assist management in marketing and PR projects.
• Support all communications connected with hotel crisis and issues set out by the Line Manager.
• Achieve agreed performance goals and objectives of role set out by Line Manager.

Developing Talent

• The executive role focuses more on self-development as opposed to developing team members.

Building Relationships

• Establish and maintain effective rapport and open communication with all hotel disciplines.
• Develop strong working relationships with various levels of Hilton’s personnel.
• Develop and manage working relationships with key members of the creative and media agencies.
• Work effectively within the cluster marketing and PR team.
• Support the Line Manager to develop and maintain effective working relationships with all external customers.
• Excel at being an effective team player in all aspects of the role.

What are we looking for?

• Previous Marketing and/or Press Relations experience in a similar environment.
• Excellent written and verbal communication skills in English.
• Strong analytical skills to understand key business indicators.
• Ability to work under pressure at all times.
• Educated to College level or equivalent work experience.
• Demonstrates ability to interact effectively with various levels of management.
• Proven experience of working to and understanding key marketing and PR disciplines.
• Proficiency in Microsoft Office applications and project management.
• Demonstrates an understanding of commercial awareness.
• Exhibits previous experience of written work in a communications role.
• Professional approach, clean and well-groomed at all times.
• Friendly demeanour, positive and enthusiastic attitude.
• Honesty, integrity, passion for hard work and achieving results.
• Demonstrated self-starter, with excellent attention to detail.
• Creatively minded and has a desire to work in marketing and/or PR for the hospitality industry.
• Good understanding of Hilton, its core values and management structure.

It would be advantageous in this position for you to demonstrate the following capabilities and distinctions:

• Previous experience of working in a marketing and PR role for the hospitality industry.
• Able to speak further key business languages.
• Qualifications or courses relating to creative, descriptive or effective writing.
• Experience of working with media and design agencies.
• Educated to College level with previous marketing and PR experience.

What will it be like to work for Hilton?

Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities, and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands.