Marketing & Digital Coordinator

Job Title: Marketing & Digital Coordinator
Location: Pinetown Head Office
Salary : Market related
Reports to: Marketing Manager

Primary Job Purpose

The primary purpose of this role is to support the development, execution, and evaluation of all brand marketing strategies. The Marketing & Digital Coordinator will play a key role in managing both digital and traditional marketing activities, ensuring brand consistency and effective communication across all platforms.

Key Responsibilities

• Digital & Traditional Marketing:
  • Manage all brand websites and social media platforms.
  • Develop, execute, and monitor online and traditional communication strategies across all brands.
  • Ensure adherence to both local and global brand guidelines.
• Marketing Strategy & Execution:
  • Assist in the development and implementation of marketing strategies.
  • Support campaign planning and execution across various channels.
  • Monitor market trends and competitor activities to identify opportunities.
• Content Management & Brand Communication:
  • Create, curate, and oversee content across digital and traditional platforms.
  • Ensure consistent messaging and brand identity across all channels.
• Performance Tracking & Reporting:
  • Analyze marketing data and campaign performance to provide insights.
  • Prepare reports on digital engagement, social media performance, and campaign effectiveness.
• Collaboration & Stakeholder Management:
  • Work closely with internal teams, external agencies, and vendors to execute marketing initiatives.
  • Coordinate marketing efforts across multiple stakeholders.

Qualifications & Experience

• Education:
  • Bachelors degree in Marketing or a related field.
• Experience:
  • 5-10 years of experience in marketing.
  • Strong background in both digital and traditional marketing.
  • Proven ability to manage brand websites and social media platforms.
  • Experience in executing and analyzing marketing campaigns.

Key Skills & Competencies

• Strong understanding of digital marketing trends and social media management.
• Excellent communication and content creation skills.
• Ability to multitask and manage multiple projects simultaneously.
• Analytical skills to assess marketing performance and adjust strategies accordingly.
• Knowledge of branding and adherence to corporate guidelines.
• Strong project management and organizational abilities.

What We Offer

• A dynamic and collaborative work environment.
• The opportunity to work with a well-established brand.
• Career growth and development opportunities.