Marketing & Communications Specialist - Automotive OEM - Midrand

Reports to: Marketing Manager

Remuneration: Market Related dependent on skill set, knowledge, and experience

Purpose Of The Job:

Our Client is looking for a skilled and enthusiastic Marketing & Communications Specialist who can effectively manage their clients’ public relations efforts while creating compelling written content. The ideal candidate should possess a deep understanding of communication skills, a proven track record in public relations management, and experience in crafting engaging content related to the Automotive sector in South Africa. This role requires a dynamic individual who is adept at both high-level strategy and hands-on execution, with a keen eye for detail, strong leadership skills, and a collaborative approach to team management.

Duties

1. Strategy and Planning:
   1. Drive the development and execution of marketing and communications strategies
   2. Handle the planning and manage the pipeline for the team
   3. Align strategies with business objectives, ensuring consistent tracking and reporting on progress
   4. Identify and strategize for internal and B2B communications channels, including LinkedIn and website
2. Team Management and Leadership:
   1. Provide day-to-day operations of the design and marketing, ensuring smooth project execution and communications management
   2. Coordinate with the design team for social media write-ups, artworks, and other content requirements
   3. Assess the performance of the teams, evaluating successes versus weaknesses, and optimizing for best results
3. Media and Public Relations:
   1. Manage relationships with media partners, affiliates, and other external stakeholders
   2. Handle public relations, maintaining media relationships, and managing spokesperson reputation
   3. Ensure the effective execution of on-the-ground marketing initiatives
4. Social Media and Content Management:
   1. Manage all social media channels
   2. Drive paid media promotions on various platforms and report monthly on social media performance
5. Reporting and Analytics:
   1. Deliver monthly reports and insights, detailing performance across various marketing initiatives
   2. Use marketing analytics tools to gather data and derive insights
   3. Work closely with management ensuring they are informed of progress and strategies
6. Operational Duties:
   1. Ensure the efficient organization of digital campaigns
   2. Assist with promotions and internal marketing campaigns
   3. Oversee the market research and analytics efforts to inform strategies and decisions

Requirements:

• Relevant tertiary education
• Minimum 3-5 years current experience in similar or same role in OEM/Dealership environment
• A strong passion for and deep understanding and ability to capture its essence in your writing
• Proven experience in public relations, with a track record of successful PR campaigns and media relationships
• Exceptional writing skills with the ability to create captivating, informative, and persuasive content
• Previous experience writing about the Automotive sector in South Africa, demonstrating a solid grasp of its challenges, developments, and trends
• Excellent communication and interpersonal skills to effectively collaborate with teams and build relationships with media contacts
• A creative mindset and the ability to generate unique and engaging content ideas
• Strong attention to detail and the ability to edit and proofread content for accuracy and consistency
• Proficiency in using digital tools and platforms relevant to content creation
• Automotive Industry experience at OEM level ESSENTIAL!!!

Note: *Only candidates that meet the criteria will be shortlisted and contacted
*If you have not heard from us within 14 days from submission of your CV to us, you can assume you have not been successful
*Only candidates with Automotive Industry experience will be considered and contacted unless otherwise stipulated

If you are interested and have the required SKILLS and EXPERIENCE according to the job spec, please UPLOAD your current, updated CV on our Website using the following link: https://selectmotor.co.za/job-application/

For further information, please feel free to contact Debbie at Select Motor Recruitment 011 615 7747.

Applications should be submitted no later than Wednesday 23 October 2024.