Marketing Co-ordinator

We are seeking a detail-oriented and result-driven Marketing Coordinator with expertise in Google Ads, Google Merchant Center, and SEO to enhance our online presence and drive traffic to our digital platforms. The ideal candidate will have a strong understanding of digital marketing strategies, e-commerce optimization, and data-driven decision-making.

Main Duties and Responsibilities

1. Google Ads and Merchant Center Management:
   Plan, create, and optimize Google Ads campaigns, including Search, Display, Shopping, and Performance Max campaigns.
   Manage Google Merchant Center feeds, ensuring accurate product data, troubleshooting disapprovals, and optimizing listings for better visibility.
   Monitor ad spend, ROAS (Return on Ad Spend), and key performance metrics, adjusting campaigns to improve efficiency.
   Conduct A/B testing to refine ad copy, visuals, and audience targeting.
   Stay updated with Google Ads policies, trends, and algorithm changes to maintain compliance and maximize effectiveness.
2. SEO and Website Optimization:
   Perform keyword research and implement on-page and off-page SEO strategies to improve organic search rankings.
   Optimize website content, meta tags, product descriptions, and blogs for SEO best practices.
   Conduct technical SEO audits and work with developers to resolve site speed, crawl errors, and mobile usability issues.
   Monitor and report on organic search performance using tools like Google Search Console and Google Analytics.
   Maintain the correlation of pricing between Linvar app, website, and SAP.
3. Analytics and Reporting:
   Track, analyze, and report on key digital marketing metrics, including traffic sources, conversion rates, and ad performance.
   Utilize Google Analytics, Tag Manager, and Data Studio to generate insights and optimize marketing efforts.
   Provide regular reports with actionable insights to improve overall digital marketing strategy.
4. Other Marketing Responsibilities:
   Oversee, monitor, manage, assist, and train (where necessary) the various marketing personnel functions:
   
   • Database handling
   • Marketing Assistant
   • Internal Sales Department
   Control and maintain budgets set.
   Manage distributors and source new potential distributors.
   Handle trademark renewals.
   Perform any duties designated to you by management.

Requirements and Skills

• 5 years of experience in digital marketing, specifically in Google Ads, Google Merchant Center, and SEO.
• Experience with e-commerce platforms.
• Strong analytical skills with a data-driven mindset and ability to make strategic recommendations.
• Studying towards a Diploma or Degree in Digital Marketing.
• Own reliable transport with a valid driver’s license.
• Microsoft Suite experience.
• SAP experience would be beneficial.