Marketing Campaign Manager

Exceed Human Resource Consultants
Cape Town
ZAR 200 000 - 300 000
Job description
Reference: 9976 MLR Consultant: Michelle le RouxJob Description:
  1. Integrated Marketing Strategy
  2. Implementation of marketing communication strategy - traditional & digital campaigns
  3. Collaborate with agencies to integrate marketing strategy on all channels
  4. Manage and coordinate the campaign implementation process, aligning with all internal & external stakeholders on objectives and timelines
  5. Work with agency, Head of Brand and the Sales & Marketing executive to create campaign target goals
  6. Responsible for all marketing communication across all platforms
  7. Engages Head of Brand, the Sales & Marketing executive and relevant business owners in an advisory capacity to optimise campaign deliverables and marketing operational efficiency
  8. Plan, implement and report on all campaign elements
  9. Monitor & ensure the marketing strategy & initiatives are executed as planned.
  10. Suggest new ideas for the integrated marketing strategy and tactics
  11. Understand target customer segmentation of various external media (both traditional & digital) to identify suitable channels
  12. Drive the roll-out of all digital and social media campaigns
  13. Ensure the implementation of the digital strategy by driving brand awareness, consideration and acquisition across all platforms, working closely with the relevant external agency and internal stakeholders
  14. Ensure the marketing strategy and all communication align with digital marketing campaigns
  15. Understand digital & social media analytics and interpret the content and data
  16. Manage campaign budgets
  17. Campaign Process Management
  18. Review of end-to-end campaign processes for efficiency and effectiveness
  19. Set and drive strategic objectives and measurement of all campaigns together with the internal stakeholders
  20. Engage and collaborate with internal and external stakeholders to ensure effective implementation of marketing initiatives
  21. Identify business process and system improvements to streamline ways of work between internal & external stakeholders
  22. Proofing creative & digital copy and detail checks across all campaign channels & platforms to mitigate the risk of errors early in the process, and ensure alignment to overall campaign | brand strategy
  23. Create campaign framework and process for all the marketing campaigns
  24. Create a robust process for internal & external campaign briefings, reviews and approvals
  25. Scrutinise the current campaign process and make improvements
  26. Liaise & manage the creative; digital & media agency and internal teams to coordinate marketing campaigns and priorities
  27. Engagement Management with Strategic Partners
  28. Manage the retail distribution Network to drive campaign initiates on the brands relevant platforms and channels
  29. Build relationships and ensure alignment across marketing, operations, legal and agency teams
  30. Facilitate regular campaign status and review meetings
  31. Drive quarterly marketing alignment process for all stakeholders
Qualifications:
  1. 3-year diploma or Degree in Marketing | Copy writing | Digital Marketing
  2. Post graduate studies in digital marketing would be highly advantageous
  3. 3+ years marketing experience, including managing integrated TTL campaigns
  4. Digital marketing experience would be highly advantageous
  5. Experience in financial services would be highly advantageous
How to Apply:
  1. Email your comprehensive CV toexceedhr@exceed.co.za.
  2. If you are already registered, please forward your CV and the relevant reference number to the consultant with whom you are currently registered in order to avoid duplicity on our system.
  3. We reserve the right to only conduct interviews with candidates of choice.
  4. Applicants who have not received feedback within 30 days from the closing date must please accept their application as unsuccessful.
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