Marketing Campaign Manager

Exceed Human Resource Consultants

Cape Town

ZAR 200 000 - 300 000

Job description

Reference: 9976 MLR Consultant: Michelle le RouxJob Description:

Integrated Marketing Strategy
Implementation of marketing communication strategy - traditional & digital campaigns
Collaborate with agencies to integrate marketing strategy on all channels
Manage and coordinate the campaign implementation process, aligning with all internal & external stakeholders on objectives and timelines
Work with agency, Head of Brand and the Sales & Marketing executive to create campaign target goals
Responsible for all marketing communication across all platforms
Engages Head of Brand, the Sales & Marketing executive and relevant business owners in an advisory capacity to optimise campaign deliverables and marketing operational efficiency
Plan, implement and report on all campaign elements
Monitor & ensure the marketing strategy & initiatives are executed as planned.
Suggest new ideas for the integrated marketing strategy and tactics
Understand target customer segmentation of various external media (both traditional & digital) to identify suitable channels
Drive the roll-out of all digital and social media campaigns
Ensure the implementation of the digital strategy by driving brand awareness, consideration and acquisition across all platforms, working closely with the relevant external agency and internal stakeholders
Ensure the marketing strategy and all communication align with digital marketing campaigns
Understand digital & social media analytics and interpret the content and data
Manage campaign budgets
Campaign Process Management
Review of end-to-end campaign processes for efficiency and effectiveness
Set and drive strategic objectives and measurement of all campaigns together with the internal stakeholders
Engage and collaborate with internal and external stakeholders to ensure effective implementation of marketing initiatives
Identify business process and system improvements to streamline ways of work between internal & external stakeholders
Proofing creative & digital copy and detail checks across all campaign channels & platforms to mitigate the risk of errors early in the process, and ensure alignment to overall campaign | brand strategy
Create campaign framework and process for all the marketing campaigns
Create a robust process for internal & external campaign briefings, reviews and approvals
Scrutinise the current campaign process and make improvements
Liaise & manage the creative; digital & media agency and internal teams to coordinate marketing campaigns and priorities
Engagement Management with Strategic Partners
Manage the retail distribution Network to drive campaign initiates on the brands relevant platforms and channels
Build relationships and ensure alignment across marketing, operations, legal and agency teams
Facilitate regular campaign status and review meetings
Drive quarterly marketing alignment process for all stakeholders

Qualifications:

3-year diploma or Degree in Marketing | Copy writing | Digital Marketing
Post graduate studies in digital marketing would be highly advantageous
3+ years marketing experience, including managing integrated TTL campaigns
Digital marketing experience would be highly advantageous
Experience in financial services would be highly advantageous

How to Apply:

Email your comprehensive CV toexceedhr@exceed.co.za.
If you are already registered, please forward your CV and the relevant reference number to the consultant with whom you are currently registered in order to avoid duplicity on our system.
We reserve the right to only conduct interviews with candidates of choice.
Applicants who have not received feedback within 30 days from the closing date must please accept their application as unsuccessful.