Marketing Assistant - 0415 - Cape Town, South Africa

About The Client

Our client is a distinguished marketing agency based in the United States, dedicated to delivering innovative and results-driven marketing solutions. They seek a proactive and organized Marketing Assistant to support their leadership team.

About The Role

We are seeking a Marketing Assistant to support our client’s marketing initiatives by creating engaging content, managing campaigns, and optimizing online presence. This role involves executing marketing strategies across social media and Shopify, ensuring brand consistency, and driving audience engagement through compelling content and strategic campaign management.

What You’ll Be Doing
Experience within the law niche is required.

1. Develop and implement marketing strategies to enhance brand visibility and audience engagement.
2. Manage and organize lead lists using tools like ZoomInfo, LinkedIn Sales Navigator, and Apollo.io.
3. Create and optimize digital marketing campaigns to attract and engage potential customers.
4. Implement retargeting strategies across email, social media, and ads to maintain audience interest.
5. Track and analyze marketing performance using Google Analytics, HubSpot, or similar CRM tools to improve effectiveness.
6. Plan, create, and schedule compelling content for platforms like Instagram, LinkedIn, TikTok, and Facebook.
7. Design eye-catching visuals and short videos using Canva or Adobe Creative Suite to enhance social media presence.
8. Optimize website content for SEO, including meta tags, alt text, and site structure.
9. Develop SEO-friendly content such as product descriptions, blogs, and landing pages aligned with brand messaging and audience needs.

Who We’re Looking For

1. 2+ years of experience in lead generation and digital marketing.
2. Proven expertise in building and managing sales funnels and customer journeys.
3. Proficiency in lead generation tools like ZoomInfo or Apollo.io.
4. Strong understanding of email marketing, retargeting, and CRM tools like HubSpot, Salesforce, or similar.
5. Detail-oriented with excellent analytical and problem-solving skills.
6. Strong social media management and basic design skills (e.g., Canva, Hootsuite).
7. Experience working in the law niche or the legal industry is required.
8. Excellent communication and collaboration skills.

Position: Marketing Assistant

Remote Status: Fully Remote

Working Hours: 9 am - 5 pm EST

Salary: USD 800 to USD 1200 per month

Internal Job ID: 0415