Marketing and Events Specialist

ROLE PURPOSE

To provide business development support by implementing marketing initiatives that create awareness of products and services and support customer engagement, contract retention, and new business acquisition.

MAIN OUTPUTS

1. Marketing and Events Management
   • Develop annual customer engagement plan and execute as required. Monitor effectiveness and report.
   • Recommend and implement Customer Relationship Brand activities/initiatives bi-annually and report.
   • Research, plan and manage client events and related networking opportunities.
   • Planning, sourcing, preparation, and ROI of events/exhibitions.
   • Obtain and manage the ordering of marketing quotes for events, print and other requirements.
   • Manage memberships Organisations/networking events on Membership Schedule
     • Update schedule of all industry bodies quarterly.
     • Ensure annual memberships are kept up to date.
     • Review events/publications that may be of interest to our business/clients and report.
     • Recommend any other industry memberships for consideration.
   • Support sales team in new business acquisition strategies by providing monthly feedback on competitor clients, identifying new business opportunities, and maintaining relationships on lost contracts.
2. Market research – to be provided in monthly report
   • Local and international Market Reports/surveys and trends on the FM market, property market and anything else related to our industry.
     • Report on upcoming RFP’s or opportunities in the market.
     • New trends/opportunities for growth or customer attraction/retention.
     • Industry related developments/impacts/news.
   • Create and support sales collateral and toolkit development from scratch including conducting kick-off call with Technical Solutions and Soft Services Development and other stakeholders to discuss agenda, sales toolkit and timelines etc.
3. Digital Communication:
   • Responsible for monthly social media content and posting.
   • Copywriting for social media posts.
   • Website updates
     • Creating, updating, and maintaining website content.
     • Assist with product blogs.
     • SEO write-ups.
     • Adword creation, corrections/adjustments, analysis, and reports.
   • Online advertising.
   • Intranet updates.
4. Administrative Functions:
   • Bi-annual customer surveys assessing client and customer satisfaction levels. Detailed report with scoring to be submitted 3rd week June and 3rd week November annually.
     • Client information.
     • Overall score per contract and total survey population.
     • Agreed survey questions (to be approved with CSMO prior to starting surveys).
     • Category comparisons across clients.
     • Category comparisons across contract managers.
     • Opportunity assessment.
     • Risk assessment.
     • Present results to Exco quarterly.
     • Thank you letter to be sent to all participants from CEO.
   • Continuous assessments in the form of interviews, surveys, questionnaires and other appropriate means to assess client satisfaction and possible changing client needs within the business. Feedback and recommended actions to be provided to CSMO and COO’s and CEO within 1 week of assessment.
   • Taking ownership of your own workload and correctly allocating your available time each day, will allow you to consistently supply your work to your marketing supervisor in a timely manner.
   • Assist CSMO with market segments and analysis to create new marketing strategies and campaigns.
   • Track tasks and provide feedback to the CSMO.
   • Assist with internal documentation.
   • Ensure minimum stock levels on giveaways and client gifts are maintained at all times.
   • Arrange at least 1 annual expo/show/exhibition for new customer attraction.
   • Manage and execution of agreed annual CRM activities.
   • Events (cricket/lunches/staff sessions etc.) – provide proposed list of guests/attendees 2 weeks prior with detail plan of action incl estimated budget. All changes to be approved.
   • Provide regular feedback.
   • Client birthdays – provide list of client birthdays for upcoming month. Arrange approved gift and card signed by Exco.
   • Annual agreed celebration days (World FM Day/Heritage Day etc.) – submit plan monthly.
   • Exhibitions/shows/events – prepare plan with budget and activities for approval 6 weeks prior to event.
   • Other – as agreed.
5. Reporting Functions
   • Weekly report on planned activities, budget or resource requirements.
   • Monthly activity plan with quotes/detailed customer list etc.
   • Monthly feedback report.
   • Quarterly board report highlighting key activities, surveys completed, opportunities and risks identified.
   • Quarterly report on competitors/contracts due for renewal/retender list/Memberships/Contract Info Schedule.
   • Bi-annual stock-take of gifts/cricket box refreshments etc.

QUALIFICATIONS AND SKILLS

The Applicant must meet the following requirements:

• Bachelor’s diploma or degree in marketing, events, business, or related field.
• Matric (Senior Certificate).
• Valid Driver’s License.
• Min 4yrs relevant experience in providing business support functions within Sales & Marketing environment.
• Solid Marketing, events, Office Administration & Customer Service.
• Working knowledge of: Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel), Adobe Creative Cloud, Indesign, Photoshop, Illustrator, Wordpress (optional).
• Familiarity with SEO/SEM and Google Analytics.

FUNDAMENTAL COMPETENCIES

• Outgoing/extrovert personality type.
• Attentive To Detail.
• Stress Tolerant.
• Creative and thinking out the box.
• Assertive.
• Able to deal with all levels.
• Customer/Client Focused.
• Ability To Dealing With Ambiguity.
• Deadline driven.
• Planning & Scheduling.
• Teamwork.
• Relationship Building.
• Good Listening Skills.
• Excellent Oral Communication.