Marketing and Communications Coordinator

Marketing and Communications Coordinator

A vacancy exists for a Marketing and Communications Coordinator based at Life Carstenhof Hospital, reporting to the Hospital Manager. The successful candidate will be responsible for strategically marketing the facility, specialists, and services while building strong relationships with stakeholders and the community. Brand management is crucial for maintaining and enhancing brand equity and trust, alongside nurturing positive stakeholder and media relationships. Effective channel marketing efforts aim to showcase the brand, facility, and services across various platforms, utilizing specialist, GP, community, and Emergency Unit channels to drive return on investment.

Critical Outputs

• Build sound, productive working relationships with key stakeholders i.e., general practitioners and specialists, media, and the community.
• Generate statistics and reports from available hospital information to analyse referral patterns and build a knowledge base to inform strategies and plans.
• Recruitment and marketing of specialists to general practitioners and community to grow referrals.
• Develop and implement marketing and communications strategies and plans (aligned to the hospital business plan) aimed at key stakeholders to drive growth for the hospital.
• Develop and implement marketing and communications initiatives aimed at stakeholders including patients, potential patients, and the local community at large.
• Provide marketing and communications support to internal hospital stakeholders as well as national marketing and communications department.
• Provide input into the marketing and communication budget and manage the function efficiently within the prescribed budget.
• Develop informative, brand compliant marketing collateral (i.e. brochures, information leaflets and other branded marketing material) to support marketing and communications initiatives and drive trust.
• Ensure that brand and corporate identity standards, policies and procedures regarding marketing and communication are adhered to throughout the hospital.
• Manage media relations according to set corporate policy and guidelines.
• Assist with enhancing the service to patients and clients from a communication/marketing point of view.
• Be an agent of change and be able to communicate well, on behalf of management, with all major stakeholders.
• Develop and execute a channel marketing strategy to enhance referrals and drive volumes to the units.
• Act as brand ambassador within the unit to ensure brand compliance.
• Monitor social media platforms and community groups for reputation management purposes.

Requirements

• A tertiary marketing, public relations or communication degree with two years’ experience.
• Excellent interpersonal skills are critical, as productive relationships with stakeholders are important. Other competencies required are technical skill for marketing and communications outputs, attention to detail, excellent time management skills, the ability to work in a pressured and changing environment and computer literacy (Word, Power Point and advanced Excel e.g. pivot tables).
• Ability to compile and process relevant marketing research information.
• Hospital experience in a marketing/communication role will be advantageous.
• Must be able to work independently and use initiative to achieve set objectives.
• A proven track record in copywriting will be advantageous.
• Ability to travel.

Competencies

• Problem-solving, analysis and judgement
• Resilience
• Engaging diversity
• Verbal & written communication and presentation
• Influencing
• Drive & energy
• Excellence orientation
• Ethical behaviour
• Building relationships
• Customer responsiveness
• Organisational awareness
• Leading by example
• Motivating and developing people

Email: Recruitment.Carstenhof@lifehealthcare.co.za

Closing date: Tuesday, December 17, 2024

Internal applicants - Before making an application, you are requested to discuss your application with your line manager. External candidates will also be considered.

Life Healthcare is an Equal Opportunity Employer.

Thank you for your interest in this opportunity. Kindly note that only shortlisted candidates will be contacted. Applicants who have not been contacted within two weeks of the closing date of this advert should consider their application as unsuccessful.