Marketing Analyst

Marketing Analyst - Jetpark

Minimum Education and Experience Requirements

• Bachelors degree in Marketing, Business Administration, Logistics, or a related field

• 2-4 years of experience in a marketing analyst role, ideally within the Logistics, Freight Forwarding, or Transportation industry

• Strong understanding of market research methodologies and ability to apply them to freight forwarding and logistics sectors

• Excellent communication, presentation, and interpersonal skills

• Strong problem-solving skills and attention to detail

Job Function

Market Research & Analysis

• Conduct in-depth market research to identify emerging trends, customer needs, and competitor activities in the freight forwarding and logistics industry

• Analyze industry data and generate reports on market opportunities, customer segments, and competitive intelligence

• Monitor global logistics and shipping trends, including regulatory changes, technological advancements, and economic factors affecting the industry

Data Collection & Reporting

• Collect and analyze data from various marketing campaigns, sales, and customer feedback to assess performance and effectiveness

• Create detailed reports and dashboards to communicate marketing performance metrics (ROI, customer acquisition costs, engagement rates, etc.) to key stakeholders

• Develop actionable insights to optimize marketing campaigns and strategies based on data trends and customer behavior

Campaign Management & Optimization

• Collaborate with marketing and sales teams to plan and execute targeted marketing campaigns

• Continuously monitor campaign performance, identify areas of improvement, and suggest optimizations for maximum impact

Competitor & Industry Benchmarking

• Perform competitor analysis to understand their marketing strategies, pricing structures, and service offerings

• Benchmark the company's marketing performance against industry standards and competitors to identify areas for improvement and innovation

Collaboration & Strategy Development

• Work closely with the sales, product, and operations teams to ensure alignment between marketing and business goals

• Provide insights and recommendations to improve service offerings and create a stronger competitive position in the market

Customer Relationship Management (CRM)

• Leverage CRM systems to track customer interactions, segment data, and create targeted campaigns

• Analyze CRM data to identify customer behaviors and trends to develop strategies that increase customer retention and satisfaction