Market Development Representative

Commercial

Accountable for operation of own work area or as a member of a team, as well as for quality, standards and outputs within defined work routines and policies.

Job Purpose

Based in a defined geography, the primary purpose is to directly develop spaza's, mini-supermarkets and tuckshops on behalf of BevCo. Must have intimate knowledge of the geography, the informal retail dynamics, and outlets matched to BevCo's strategic growth objectives for the area.

Key Accountabilities and Outputs

Customer Management Objectives

1. Actively engage and open relationships with outlets on behalf of BevCo (against set call rate and conversion targets) to actively 'seed' BevCo's portfolio into a defined area and large channel of informal retailers.
2. Build and retain an active base of informal retail clients and constantly service that base weekly/monthly.
3. Facilitate informal retailers to direct BevCo purchases from local wholesalers, bulk breakers, and/or distributors.
4. Ensure company assets (refrigeration; signage) are managed per BevCo governance requirements.

Sales and Trade Marketing Objectives

1. Actively support the sales and distribution targets into informal retail (pull) from local wholesalers, bulk breakers, distributors for the area.
2. Assist in execution of the marketing plan for the area as required (incl activations, promotions, fridges, POSM).
3. Ensure BevCo merchandising and pricing compliance standards are sustained (in conjunction with GT rep as relevant).

Additional Region-Specific Accountabilities And Outputs

Qualifications and Experience

1. Grade 12 / Matric / NQF level 4.
2. Up to 2 years experience (Operational Execution) FMCG, experience in sales.
3. Basic knowledge of PC, or potential to acquire it.

Job Area
Kerksdorp

Qualities
Critical Success Factors

1. Customer Perspective

Communication
Routine communication with customers or clients.

Problem Solving
Proactive identification of problems that are concrete and procedural, troubleshoot and apply solutions in line with guidelines provided or escalate more complex problems to superiors, providing information required to solve problems.

Relationships Maintained
Others outside of own work area but inside the organisation.

Behavioural Competencies
Negotiation
Able to recognize a situation in which negotiations are required, listen to the opposition's argument attentively with the aim of reaching an effective outcome, and tactfully present facts on a "need to know basis" to ensure a successful outcome.

Customer Relations
Asks questions to identify customer needs or expectations, follows through and meets personal commitments to others on time, takes responsibilities seriously and consistently meets the clients' expectations for quality, service, and professionalism. Continuously monitors delivery to make sure the customer is receiving good service and shows a strong commitment to exceeding customer expectations.

Planning and Organising
Manages time effectively, ensuring effective completion of tasks under stressful deadlines, able to prioritize activities and resources, ensuring that results are achieved effectively, and able to evaluate progress and make appropriate adjustments to initial plans, ensuring a successful outcome.

Knowledge of Business
Follows a systematic, multi-source learning regiment designed to educate oneself quickly; keeps oneself current, describes the important impacts that one has on the success of one's functional area and on company results, demonstrates a knowledge of the customer's business, and uses business understanding to make sound decisions and influence the decisions of others.

Legal and Ethical Conduct
Keeps current with all the laws and company policies that govern one's work activities, or seeks counsel before acting. Conforms with all laws and company policies that govern one's work activities, keeps abreast of changes in standards applicable to one's profession, acts in accordance with conventional ethical and professional standards, and takes action to enforce legal, policy, ethical, and professional requirements; exposes violations.