Last Mile Lead | Business Unit Director

Prodigious is a production facilitation hub with world-standard content creation capabilities. In short, we manage local and international productions, pulling together the best crews to deliver top quality content – from TVCs and documentary series to photography and animations. Prodigious services all the agencies within the Publicis Groupe, as well as our own clients, with our own fully integrated content production team - meaning we work from concept, all the way through to rollout, with international brands across the African continent, extending into the EMENA zone. We have a fully equipped photographic and film studio, with three newly built studio kitchens in our agency.

Our client is seeking a dynamic and experienced leader to head the Last Mile Team and act as the key business partner for the Beiersdorf client team. In this pivotal role, the successful candidate will work closely with both the client and cross-functional teams to drive, deliver, and contribute to connected consumer experiences across the digital ecosystem, as guided by the media team's consumer strategy. The primary responsibility will be to ensure that business objectives are met within the new OPM governance framework, while orchestrating integrated campaigns and activities that drive market growth.

The ideal candidate will be a digital native with a deep understanding of how different parts of the digital ecosystem depend on each other. They will know how to leverage these dependencies to create impactful, consumer-centric communication experiences. As the focal point for the Last Mile Team, the candidate will lead and collaborate with regional and implementation teams to integrate campaign efforts and Always On activities into a unified experience.

Key Responsibilities:

• Leadership and Team Management: Lead and inspire the Last Mile team, ensuring alignment with BEIERSDORF’s broader business objectives while fostering collaboration to deliver high-quality, integrated consumer experiences.
• Business Partnership: Partner closely with the client team to understand and interpret their business challenges, delivering tailored solutions that address these challenges and drive growth within the OPM governance framework.
• Digital Ecosystem Expertise: Leverage deep knowledge of the digital ecosystem to identify dependencies between channels and platforms, orchestrating campaigns and Always On activities that deliver a seamless, connected consumer experience.
• Campaign and Workstream Management: Oversee and consolidate multiple campaigns and workstreams into one cohesive BEIERSDORF experience. Ensure alignment and synergy across all touchpoints to effectively achieve business objectives.

• Collaboration & Execution Excellence:

Work closely with the Regional One Touch and Implementation teams to drive the PO1 model, ensuring seamless execution and consistency across all digital activities and departments within the POT. Serve as the primary market liaison, maintaining constant communication with regional and global teams to provide insights on market-specific requirements, nuances, and emerging trends. Proactively identify and drive new opportunities for growth and optimization.

• Consumer-Centric Communication Strategy: Ensuring that the overarching strategy developed by regional/global teams is respected and locally executed. In essence, this means to develop and refine consumer journey communication frameworks as per the overarching strategy, ensuring consistent, engaging, and localised interactions across all digital touchpoints—from the supplied toolkit to live market execution.

Key Requirements:

• Leadership: Proven ability to lead and manage cross-functional teams, drive collaboration, and achieve results in fast-paced, complex environments.
• Strategic Thinking: Ability to drive, contribute to, and execute holistic, integrated digital communication strategies that align with both short-term and long-term business goals within the OPM governance framework.
• Problem-Solving: A proactive, hands-on approach to solving business challenges and delivering innovative solutions that drive growth and improve consumer engagement.
• Communication Skills: Exceptional communication and presentation skills, with the ability to influence and align key stakeholders across various teams and regions.

A minimum of 10 years of experience in digital marketing, with a strong understanding of digital ecosystems, campaign management, and consumer experience design. Experience in a digital agency or on the client side (preferably in consumer goods or FMCG) is an advantage