Jr Marketing Lead

About the Marketing Associate position

We are looking for a Marketing Associate who can assist in the planning and implementation of marketing and advertising activities. This is an exciting opportunity in the IT industry for someone early in their career to gain exposure to a diverse spectrum of Marketing initiatives.

In order to be a successful marketing associate, you should have a breadth of understanding about the full mix of marketing as well as familiarity with consumer behavior analysis. You should possess the ability to create spreadsheets and analyze quantitative data to interpret ROI and KPI metrics.

You will be the first person in an official Marketing role within our business. This position is largely driven by our sponsorship of one of the leading Rugby teams in South Africa. Marketing is now imperative to help us achieve our business goals through the crafting and execution of strong initiatives and campaigns.

Marketing Associate responsibilities are:

• Ensure that the Marketing department runs smoothly by adeptly managing administrative tasks.

• Identify new opportunities by conducting market research.

• Gather and analyze consumer behavior data by examining web traffic and rankings, among other metrics.

• Generate reports on marketing and sales metrics, such as conversion rates.

• Facilitate the organization and implementation of promotional events.

• Content creation for Events, Social Media and Web.

• Plan, organize and execute on strategic events.

• Maintain an organized and readable record of past marketing metrics and advertising campaigns.

• Generate regular reports forecasting leads.

• Observe the marketing activities of competitor.
  

Marketing Associate requirements are:

• Proven work experience as a Marketing Associate, Marketing Assistant or similar role

• Broad based knowledge and experience in a broad array of Marketing Initiatives.

• Proficient use of computer programs, including Microsoft 365, web analytics, Google ecosystem, Social Media and other tools

• Excellent skills in the areas of communication, presentation, and analysis

• Possess a goal-oriented and continuous improvement attitude.

• A clear drive to become a leader and grow with us as a company.

• Certification in Marketing or relevant field.