Influencer Marketing Specialist

Join Our Growing Influencer Marketing Team at GroupM! Are you a passionate and data-driven Influencer Marketing Specialist looking to make a real impact? We're seeking a talented individual to join our dynamic team and play a pivotal role in crafting and executing successful influencer marketing campaigns for our diverse portfolio of clients. If you live and breathe social media, understand the power of influencer partnerships, and thrive in a fast-paced environment, we want to hear from you!

What You'll Do:

• Strategic Campaign Development: Collaborate with internal teams, clients, and influencers to develop innovative and impactful influencer marketing strategies aligned with client objectives.
• Influencer Identification & Vetting: Identify, research, and vet potential influencers across various platforms (Instagram, TikTok, YouTube, etc.) based on audience demographics, engagement rates, content quality, and brand alignment.
• Campaign Planning & Execution: Develop detailed campaign proposals, including influencer selection, content briefs, timelines, budgets, and performance metrics.
• Relationship Management: Build and maintain strong relationships with influencers, acting as a key point of contact throughout the campaign lifecycle.
• Content Review & Approval: Review and approve influencer-generated content to ensure it meets brand guidelines and campaign objectives.
• Performance Monitoring & Optimization: Track campaign performance using analytics tools, identify areas for optimization, and implement data-driven strategies to improve results.
• Reporting & Analysis: Prepare comprehensive reports on campaign performance, providing insights and recommendations for future campaigns.
• Innovation & Development: Contribute to the development and improvement of our influencer marketing tools and processes. Stay up-to-date on the latest trends and best practices in influencer marketing.

Responsibilities:

• Works closely with the internal team, suppliers, and clients to generate innovative ideas, proposals, and projects.
• Develops detailed project proposals, including channel strategies, budgeting, and estimations, both in the client's required format and in the internal tool (easy media).
• Coordinates special projects, from implementation and supplier discussions to establishing project mechanisms and selecting deliverables.
• Responsible for verifying campaign assets and monitoring ongoing projects.
• Conducts influencer selection, verifying previous collaborations, brand fit, and analyzing social media pages and blogs.
• Prepares interim and final reports to evaluate project performance.

What You'll Bring:

• Proven experience in influencer marketing, with a strong understanding of influencer marketing platforms, trends, and best practices.
• Deep understanding of social media analytics and performance metrics.
• Excellent communication, negotiation, and interpersonal skills.
• Strong project management and organizational skills, with the ability to manage multiple campaigns simultaneously.
• Ability to work independently and as part of a team.
• Proficiency in using influencer marketing platforms and analytics tools.
• Advanced English language skills.

Bonus Points:

• Experience with influencer marketing platforms.
• Experience in Retail, FMCG, Beauty, Fashion, or Technology industries.

What We Offer:

• Opportunity to work in a dynamic and innovative environment at the forefront of influencer marketing.
• Opportunities for professional and personal development.
• Competitive salary package and attractive benefits.
• The chance to work with a talented team and make a real impact on our clients' success.

Join us and help shape the future of influencer marketing!