[Hiring] Senior Field Marketing Manager @Menlo Security

Sep 01, 2024 - Menlo Security is hiring a remote Senior Field Marketing Manager. Location: EMEA.

Menlo Security's mission is enabling the world to connect, communicate and collaborate securely without compromise. COVID-19 has made our mission all the more real. We support customers across various enterprises including Fortune 500 companies, 9/10 of the largest global banks and the Department of Defense.

Menlo Security is seeking a dynamic and experienced Regional Marketing leader to join our Marketing team and drive our pipeline-generating strategies and initiatives. As the Senior Regional Marketing Manager, EMEA, you will develop and execute comprehensive marketing plans to accelerate pipeline growth and achieve demand generation targets for EMEA. You will plan, execute and optimize Menlo’s in-region participation at live and virtual regional events, major conferences, webinars, and in digital demand and ABM campaigns.

Responsibilities:

1. Own regional pipeline growth through Demand Generation activities - This position will accelerate pipeline growth through a diverse set of in-person and digital demand gen avenues.

   • In-Person Events - own major conferences, regional tradeshows, Menlo and Partner events

   • Virtual Events - own virtual industry activity, Menlo webinars, Menlo experiential events

   • Digital Demand - partner with Digital Director on regional content syndication, ABM campaigns, paid social, paid search, and regional website lead capture

   • Outbound Campaigns - partner with Campaigns Director on regionalizing global campaigns, including BDR prospecting sequences, regionalized emails and nurture

2. Work with sales and channel functions to generate and monitor demand gen plans - This position will need to plan and communicate regional strategy and outcomes to leadership.

   • Regional Marketing Plan - generate a regional marketing plan per half, to include pipeline goals, demand gen activity, target accounts, priority partners, measurement tools, and more

   • Quarterly Pipeline Worksheet - generate, and execute, a pipeline 360 worksheet at the onset of each quarter to ID and communicate where regional marketing opps will be generated

   • Forecast call - support Head of Demand Gen in biweekly regional forecast calls, during which progress against goals and upcoming activity will be reviewed with executives

3. Request and support localized Demand Generation assets - This position will support the Product and Content marketing teams in the generation of localized demand gen assets:

   • ID and request local demand gen materials to support Demand (e.g. catalogs, case studies)

   • Support in the translation of corporate marketing materials (with Ai and agency assistance)

   • Support in the localization of digital demand materials - including website and social media

4. Enhance overall brand visibility and positioning within Region - This role’s primary function is demand generation, however it will also serve as the regional point of contact for marketing.

   • As required, develop and execute brand awareness campaigns (non-measurable demand) to showcase Menlo Security's unique value proposition to target audiences

   • Serve as a liaison for Corporate Mktg for regionalized analyst and PR activities

   • Serve as a facilitator for Customer Mktg for regionalized user forums, customer advisory boards, and case study production

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.

• Fluent in written and spoken English.

• Proven experience in growth and performance marketing, preferably in the cybersecurity or technology industry.

• Comfortable interacting with sales leadership and C-level executives.

• Demonstrated success in developing and executing successful marketing strategies that drive customer acquisition and revenue growth.

• Strong analytical skills with the ability to interpret data and trends to make informed decisions.

• Exceptional leadership and team management skills, with a track record of building and leading high-performing teams.

• Excellent communication and interpersonal skills.

Why Menlo?

Our culture is collaborative, inclusive, and fun! We have five core values: Stay Aligned, Get It Done, Customer Empathy, Think Creatively and Help Each Other Out. We believe in open communication, supporting new ideas, and sharing a mutual mindset of what we’re aiming to achieve together. There are tremendous opportunities to take initiative, implement new ideas, and have a hand in building a legacy.

All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.