Head of Sales

Job Responsibilities :

Strategic Planning and Execution :

• Develop and implement a robust sales strategy aligned with the company's objectives and market opportunities.
• Set ambitious sales targets, forecast volumes and develop annual budgets.
• Monitor performance, analyze trends and refine sales strategies to ensure goals are met or exceeded.

Customer Relationship Management :

• Cultivate and maintain strong relationships with key customers, distributors and partners to drive growth and ensure customer satisfaction.
• Identify customer needs, market trends and opportunities for new product launches.

Market Analysis and Expansion :

• Conduct detailed market analysis to identify emerging trends, potential threats and opportunities for expansion within and beyond current markets.
• Tailor sales strategies for different regions and customer demographics to maximize revenue potential.

Performance Management and Reporting :

• Implement rigorous sales performance tracking systems to ensure targets are met and manage consequence processes when performance falls short.
• Regularly report on sales metrics, forecasts and progress to management, offering insights for strategic decision-making.

Cross-Functional Collaboration :

• Partner closely with departments like marketing, production, logistics and finance to ensure alignment and achieve overall business goals.
• Act as a key liaison between the sales team and other departments to resolve issues, enhance communication and improve operational efficiency.

Job Requirements :

• Grade 12; Bachelor's degree in Business Administration, Marketing, Sales or a related field.
• Significant experience in sales management roles within the dairy industry or related FMCG (Fast-Moving Consumer Goods) sectors is essential.
• A minimum of 10 years of progressive experience in sales, with at least 3-5 years in a managerial or leadership capacity is expected.
• Demonstrated success in driving sales growth, managing teams and achieving revenue targets is highly desirable.
• Strong leadership abilities with a proven track record of effectively leading and motivating teams to achieve ambitious sales targets.
• Proven ability to collaborate effectively with cross-functional teams, including marketing, product development, operations, and finance, to achieve common business objectives.
• Experience in managing a team of Area Sales Managers, Telesales teams or sales representatives is crucial for effectively leading and guiding the sales organization.
• Proven ability to manage underperformance within a sales team, taking corrective actions where necessary.
• Valid driver's license and clean driving record required.
• Willingness to travel frequently within the designated geographical area.