Head Of Marketing (JB4943)

Head Of Marketing (JB4943)

Hybrid Position (Gauteng or Cape Town)
Market Related (Highly Negotiable)
Permanent

A leader in online education that delivers innovative, flexible learning solutions to students worldwide through curriculum-aligned courses, expert educators, and a robust virtual platform, is looking for a Head of Marketing to join their Team to accelerate its global growth and ensure continued success. This vital role focuses on expanding student acquisition and retention across international markets, fostering strong relationships with audiences and clients, and achieving measurable results in areas such as customer acquisition cost, customer lifetime value, and net promoter score. The Head of Marketing will lead a talented team, develop impactful brand strategies, and elevate engagement through events, webinars, and creative campaigns, ensuring the brand remains at the forefront of the industry.

Minimum Requirements:

1. Formal marketing, advertising, communications, or related business degree
2. Minimum of 5 years’ experience in digital marketing for brands
3. At least 4 years’ management experience in an international company
4. Proficiency in various digital marketing platforms, data analysis, budget management, and project coordination are essential
5. Proficiency in Webflow and/or Wordpress
6. Proficiency in Active Campaign or equivalent
7. Have a hands-on approach and willingness to jump in and get tasks done when needed

Duties and Responsibilities:

General Marketing Responsibilities

1. Lead and manage digital marketing efforts, focusing on paid media campaigns
2. Develop and execute comprehensive brand and digital marketing strategies to enhance brand awareness, generate leads, and drive enrollment in target territories
3. Oversee the management and optimization of lead generation websites and social media presence
4. Plan and execute email marketing campaigns, including creating marketing automations within Active Campaign
5. Conduct market research to identify customer needs and industry trends
6. Manage and optimize the marketing budget to maximize ROI and achieve business objectives
7. Analyze data to inform marketing decisions, measure campaign success, and conduct A/B testing for optimization
8. Collaborate with internal teams to ensure alignment with marketing goals
9. Provide vital marketing support to the sales team
10. Spearhead digital marketing, SEO, and brand initiatives
11. Continuously monitor campaign performance and make data-driven improvements
12. Maintain quality control over deliverables, ensuring high standards for marketing collateral
13. Manage incoming project requests and oversee their execution

Event Management and Client Relations

1. Organize and manage school culture events to foster a positive and engaging community environment
2. Plan and execute client-related events to strengthen relationships and showcase offerings
3. Host webinars and online engagement initiatives to effectively educate and engage target audiences

Additional Marketing Responsibilities

1. Prepare and deliver ongoing reports to management, including metrics such as actual vs. expected performance per product, territory, leads, CAC, and budget
2. Conduct customer segmentation and targeting to tailor marketing strategies effectively
3. Collaborate on product marketing to support new product launches or updates
4. Build partnerships and collaborations with organizations or influencers
5. Develop crisis management and PR response plans
6. Create content strategies to engage audiences across various channels
7. Foster innovation and creativity within the marketing team to stay competitive
8. Ensure proficiency in digital marketing tools and technologies (e.g., Salesforce, Google Ads, CRM systems, CMS, project management tools)
9. Leverage global marketing experience to navigate diverse markets and cultures effectively
10. Manage and adapt budgets to changing circumstances or emerging opportunities
11. Explore alternative lead generation and growth hacking strategies to drive results