Head of Marketing

HelloKindred are specialists in staffing marketing, creative and technology roles, offering a range of talent solutions that can be delivered on-site, remotely or hybrid.

Our vision is to make work accessible and people’s lives better. We do this by disrupting traditional employment barriers – connecting ambitious talent to flexible opportunities with trusted brands.

Job Description

Location: Open to Johannesburg, South Africa – Hybrid (3 days in-office)

Our client, a leader in financial services is seeking a dedicated Head of Marketing to support the CMO to manage cross-functionally in marketing, across channels, operations, multi-product, brand development and marketing strategies, both commercially and creatively, with the overall objective to drive the business objectives of increased sales, improved MROI and increased brand health. The incumbent should be adaptive to the changing marketing, competitive and business landscape; be collaborative across the business at all levels, including C-suite; and must have strong people management skills.

What you will do:

1. Leadership and direction: Communicate the marketing strategy and its relationship to organisation's mission, vision and values; clarify the actions needed to implement, give direction and motivate people to commit to these and to doing extraordinary things to achieve the organisation's business goals.
2. Strategic planning: Responsible for the design and development of the marketing and brand strategy. Have a strong commercial understanding and align business and marketing strategy.
3. Marketing and brand strategy: Develop and drive the brand and marketing strategy. Have a strong commercial understanding that aligns business and marketing strategy. Develop and drive the digital, media and other marketing mix strategies to deliver on the communication strategy.
4. Marketing communications: Lead and coordinate the development and delivery of marketing communications strategy across all stakeholders to support the business plan and deliver against profit targets. Drive brand prominence and positive perception.
5. Business planning: Develop and gain agreement to annual business plans for a function or substantial business area, ensuring alignment with strategy; quantify business outcomes (i.e. revenues or other key performance indicators); detail expense and headcount budgets; and develop business cases for key projects, ensuring cross-functional integration.
6. Marketing impact analysis: Lead and promote the development and delivery of marketing communications strategy across all stakeholders to support the business plan and deliver against profit targets. Drive brand prominence and positive perception.
7. Board relationships: Develop and maintain relationships with the organisation’s board members. Support the Chief Marketing Officer to identify priorities, issues, strategic challenges and prepare for these discussions.
8. External and internal stakeholder engagement: Build strong relationships with stakeholders up to C-suite level, to support the communication of business information and decisions. Build and maintain relationships with all stakeholders that promote cross delivery solutions to build the organisation’s Corporate Brand in the industry.
9. Budgeting and costing: Manage and deliver budget plans for the department. Optimally utilise the budget for area, including the authorisation of relevant expenditures and implementation of financial regulations.
10. Performance management: Manage and report on business performance; hold direct reports accountable for achievement of business plans and take corrective action where necessary to ensure the achievement of business objectives, balancing the need to deliver short term business objectives with the longer-term delivery of stakeholder value.
11. Organisational capability building: Identify the capabilities needed to meet the current and emerging business needs of a significant business area. Evaluate current capabilities, identify gaps, and prioritize development activities. Motivate others to develop their capabilities and fulfil their personal potential. Build capabilities elsewhere in the organisation through mentoring and other informal methods.

Qualifications

• Post graduate degree in Business Management, Marketing or equivalent (Essential).
• 7-10 years Marketing and Brand experience within the financial services industry. Experience in project management and program improvement (Essential).
• 5 years senior leadership experience, managing diverse Marketing teams.
• Ability to apply comprehensive knowledge and/or skills to independently engage in strategic planning.
• Deep knowledge in Brand and Marketing strategy, Business Development and Public Relations.
• Ability to act independently to apply comprehensive understanding of the business environment and objectives, developing solutions while providing guidance and training to others.
• Knowledge of marketing analytics and metrics.
• Thorough knowledge of marketing principles, brand, product and service management.
• The ideal candidate will be from an FMCG or insurance background.
• Visual and verbal communication expert, including the ownership of progress reports, performance reports, and project/strategic proposals.
• Preference will be given to candidates from Employment Equity (EE) and Affirmative Action (AA) backgrounds.

Additional Information

Please note that only applicants selected for an interview will be contacted.

Candidates must be legally authorized to live and work in the country the position is based in, without requiring sponsorship.

We appreciate your interest in this opportunity. Please note only applicants selected for an interview will be contacted.

HelloKindred is proud to be an equal opportunity employer, committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity/expression, sexual orientation, national origin, disability, age, or veteran status.