Head of Growth - E-commerce (TikTok Shop & Meta)

Position: Head of Growth - E-commerce (TikTok Shop & Meta)

Schedule: 8 AM-5 PM EST

Type of contract: Independent contractor

Work from any corner of the world and be a part of the #remoteworkrevolution!️

About the Company

This tech company established in 2011 and based in Birmingham, Michigan, designs and distributes portable charging solutions. Their products, such as the Hub, Razor Turbo, Adventure, and myLaptop series, feature built-in charging cables and wall prongs for enhanced portability and convenience. Committed to sustainability, the company has eliminated plastics from their packaging and focuses on reducing electronic waste.

Scope of the role:

We are seeking an innovative and results-driven Head of Growth to spearhead the expansion of our e-commerce channels, with a particular focus on TikTok Shop, Meta, and other strategic platforms. This role is pivotal in driving performance marketing initiatives, optimising e-commerce funnels, and scaling revenue in a fast-paced, dynamic environment.

Key Responsibilities:

- Develop and Implement Growth Strategies: Create and execute comprehensive strategies to maximise growth and profitability on TikTok Shop, Amazon, and direct-to-consumer (DTC) platforms.

- Optimise Revenue Levers: Identify critical performance levers such as conversion rates, retention strategies, and customer lifetime value to accelerate revenue growth.

- Drive Performance Marketing Campaigns: Design and manage creative, data-driven marketing campaigns that increase product visibility, engagement, and sales across key platforms.

- Collaborate Cross-Functionally: Work closely with product, marketing, operations, and analytics teams to ensure alignment and seamless execution of growth initiatives.

- Analyse and Refine Strategies: Monitor performance metrics, assess campaign effectiveness, and iterate strategies based on data insights to achieve scalability and profitability goals.

- Leverage Platform Expertise: Stay ahead of platform algorithm updates, advertising tools, and consumer trends to maintain competitive advantage.

Requirements

• 5+ years of proven success in e-commerce growth roles, with significant experience managing TikTok Shop, Amazon, and DTC brands.
• Analytical Skills: Strong analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions to optimise ROI.
• Technical Proficiency: In-depth understanding of platform algorithms, advertising tools (e.g., TikTok Ads Manager, Amazon Advertising), and performance marketing strategies