Head of Digital

About us

Step into the wild world of OneDayOnly – South Africa's OG daily deals hub. We're the pioneers of cool discounts, hitting you for just one day because, well, why overcomplicate things? We've got the big names, top suppliers, and a dash of our secret sauce to make you feel like a BIG DEAL. Not to brag, but we have over a million potential savvy shoppers getting our daily dose every 24 hours.

We're not fussy – if the price is right and the quality checks out, we're selling it. That's what makes us the go-to for both the smart buyer and the eager seller. Toss in the urgency of our deals, and boom, success happens quicker than you can blink. So, jump in, where FOMO meets killer deals, and let's turn every day into a retail party!

About You

You’re a digital marketing dynamo who thrives on the thrill of hitting big goals and turning challenges into opportunities. You’re as comfortable diving into data dashboards as you are brainstorming big-picture strategies, and you know how to keep your team inspired and motivated while juggling multiple priorities.

Here’s the thing:

• You’re not just tech-savvy; you’re tech-passionate, with a knack for turning analytics into actionable insights that deliver results.
• Your leadership style is equal parts coach and cheerleader, you set clear expectations, support growth, and celebrate wins.
• ROI is your middle name, and whether it’s optimising campaigns or improving customer journeys, you’ve got a laser focus on delivering value.
• Fast-paced environments? Bring them on. You don’t just survive chaos, you thrive in it, especially during events like Black Friday.
• And let’s not forget, you’re always ahead of the curve, keeping up with trends, tools, and technologies that set you (and your team) apart.

In short, you’re a strategic, creative, and analytical powerhouse who loves to make a big impact.

Responsibilities:

Digital Strategy and Growth

• Craft and execute a data-driven digital strategy that aligns with our business objectives.
• Optimise Customer Acquisition Costs (CAC) while driving revenue growth and customer retention.
• Collaborate with the Head of Marketing and Business Directors to deliver measurable outcomes like app installs, traffic growth, and increased customer lifetime value (CLV).
• Possess a deep understanding of the overall business landscape and its requirements.
• Demonstrate the ability to align marketing strategies with broader business objectives and identify key growth opportunities.
• The ability to implement necessary changes and pivot strategies effectively to meet evolving business needs and market conditions.

Campaign Management and Optimisation

• Lead digital campaigns across SEO, SEM, paid search, email marketing, social media, and more.
• Hit ROAS benchmarks.
• Ensure every campaign is tracked, optimised, and delivers top-tier performance.

Analytics and Reporting

• Use tools like Google Analytics and Power BI to turn data into actionable insights.
• Generate reports that highlight opportunities, successes, and learnings.

Conversion Rate and User Experience

• Drive e-commerce conversion optimisation with A/B testing, heatmaps, and behavioural analysis.
• Fine-tune landing pages, product pages, and checkout funnels for maximum impact.

Team Leadership and Partner Collaboration

• Lead, mentor, and inspire a team of digital marketing professionals.
• Brief and collaborate with external partners and agencies to deliver outstanding results.
• Stay ahead of the curve by monitoring competitors and embracing emerging digital trends.

Experience and Qualifications:

• Bachelor’s degree in marketing, business, or a related field (Honours degree advantageous)
• 7–10 years of digital marketing experience, with at least 3–5 in a leadership role.
• Proven track record in e-commerce, especially with high-turnover.
• Advanced expertise in platforms like Google Ads, Meta Ads, CRM tools, and SEO analytics.
• Advanced proficiency with data tools like Power BI, Google Analytics, and task systems like Asana or Jira.
• Strong understanding of tracking mechanisms, GTM, and server-side protocols.
• Exceptional leadership and collaboration skills.
• A knack for aligning digital marketing strategies with broader business goals.