Head of Customer Acquisition

Head of Customer Acquisition requiredin Cape Town.

A dynamic and fast-growing iGaming operator is seeking a commercially minded Head of Customer Acquisition & Growth to lead its expansion across key Eastern African markets.

This role requires a strategic and hands-on leader to drive both online and offline user acquisition, converting new users into loyal, engaged players.

Reporting directly to the COO, this role works closely with Marketing, Product, Payments, and Country Operations teams. It’s an exciting opportunity to shape growth strategies in a high-potential region and make a lasting impact.

Duties and Responsibilities:

• Develop and execute a multi-channel acquisition strategy spanning both online and offline efforts, tailored for African markets.
• Oversee paid media campaigns across Phoenix Ads, Meta, Google, programmatic, SEO, and influencer marketing to maximize ROAS and efficiency.
• Drive brand presence through impactful offline campaigns, including radio, TV, OOH (billboards, bus branding), sponsorships, and event activations to build awareness and increase conversions.
• Work closely with local teams and partners to tailor campaigns to cultural nuances and media consumption habits in different countries.
• Implement A/B testing, media mix modeling, and funnel experiments to refine strategies and improve performance.
• Ensure acquisition campaigns align with brand-building efforts to drive both short-term conversions and long-term brand equity.
• Recruit, mentor, and lead a high-performing growth team across regions and disciplines.
• Utilize data tools and dashboards to track key KPIs, extract actionable insights, and drive informed decision-making.
• Ensure all acquisition efforts adhere to local advertising regulations and responsible gaming standards.

Requirements:

• 5+ years of experience in customer acquisition, growth marketing, or media strategy, preferably in iGaming.
• Proven ability to manage and scale both online and offline media channels effectively.
• Deep understanding of the Eastern African media landscape, user behavior, and regulatory environment.
• Hands-on experience with digital marketing tools (Phoenix Ads, Meta Ads, Google Ads, affiliate tracking platforms) and analytics stacks (GA4, Looker, etc.).
• Experience executing traditional media campaigns (radio, TV, OOH) including media buying and agency/vendor management.
• Strong leadership skills with experience managing cross-functional and distributed teams.
• Commercially savvy, with the ability to balance brand-building, performance marketing, and cost efficiency.

This isn’t just another growth role – it’s your chance to shape the future of iGaming in one of the most exciting and high-potential regions. If you thrive on big challenges, bold ideas, and fast execution, this is where you can make a real impact.