Head Enterprise Marketing

Head Enterprise Marketing is responsible for the strategic, creative design and implementation of an enterprise-wide marketing aligned to our aspirations to grow our customer base, increase digitization, enhance cross-sell and upsell, and also contribute to non-interest revenue.

Managing all aspects of the Enterprise Marketing relationship with the internal team, advertising agency, media agency, internal partners, and service providers.

Drives strategic campaigns, group-wide marketing campaigns, and marketing calendar.

The candidate will represent the bank and be responsible for managing all Enterprise Marketing partner relationships and manage the in-house teams.

The candidate will lead & drive strategic alliances & partnerships to deliver value for business and alliance customers.

The role is also required to work closely with third-party vendors to maximize program effectiveness, but also internally with both executives and other heads of departments and channels.

Role Responsibilities

1. Enterprise Marketing Strategy and Execution: Manage the end-to-end marketing function (full value chain) by designing, developing, and executing the marketing strategy and related marketing programmes and plans that derive value for Business.
2. Collaborate with the Marketing and New Business Development teams in executing the company's enterprise marketing strategy and programs (branding, lead generation, advertising/sponsorships, events, digital marketing) to support the company's business objectives.
3. Focus on acquiring new program sponsorships through the management of all online and offline marketing programs.
4. Work with the sales team in lead generation, brand awareness, and account-based marketing approach.
5. Work with the event team to identify and execute events aligned with the enterprise marketing strategy.
6. Develop a monitoring system to report on activity and outcomes of all enterprise marketing activities.
7. Engage in competitor research to leverage competitor intelligence.
8. Provide enterprise strategic direction and support the marketing team to develop/execute new marketing ideas/concepts.
9. Develop and test new marketing strategies which improve response rates among new and existing customer segments.
10. Conceptualize and develop report requirements for business needs.

Alliance Eco-System

1. Develop marketing plans and strategies to support the alliance business function, customer value proposition, go-to-market strategy with alliances, and position the marketing of the rewards programme.

Digital Marketing

1. Increase digital marketing lead pipeline through various marketing methods.
2. Work with marketing agencies to develop marketing materials and digital assets to reach intended audiences.
3. Execute multi-channel integrated programs including, but not limited to, digital, social media, events, webinars & email to drive marketing lead acquisition and sales pipeline.
4. Work with agencies (new and existing) to plan and execute end-user campaigns.
5. Develop a range of buyer persona documentation, detailing pain points and mapping the relevant solutions.
6. Work with digital and communications stakeholders to build automated lead nurture flows and reporting tools to track success against KPIs.
7. Prioritize, manage and optimize marketing spend to deliver against KPIs.
8. Track, measure, and analyze the performance of marketing campaigns and report results to the marketing leadership.

Advertising

1. Develop advertising strategies including campaigns, events, and digital marketing that will improve the customer experience and build loyalty resulting in greater impact to overall revenue.
2. Direct advertising activities with other marketing team members to develop creative, consistent brand-specific ad campaigns.
3. Work with other marketing team members and ad agency to establish and meet project goals, budgets, and timelines.
4. Monitor project progress from planning to execution to ensure it remains focused and effective.
5. Provide advice on marketing and advertising methods for new or existing products.

Management of Resources

1. Manage and develop subordinates.
2. Performance management.
3. Training and development.
4. Employee relations.
5. Manage people efficiencies through leave management.
6. Take appropriate disciplinary measures for any insubordination by staff.
7. Recruit staff as required.
8. Investigate and recommend and apply the most appropriate tools for the function.

Customer

1. Create and maintain productive relationships with internal and external clients by providing advice and assistance.
2. Create understanding of the 'real' versus 'perceived' need through experience and expertise while complying with company policies, legislation, and regulations.
3. Keep the client informed about progress through written communication, telephone communications, and/or face-to-face meetings.
4. Build a positive image by exceeding client expectations at all times.
5. Treat internal and external customers fairly at all times.

Role Requirements

1. Degrees in the field of Marketing or related discipline.
2. MBA would be desirable.
3. 10 years job-related experience, which should include at least 3 years experience in a strategic leadership role.
4. Analytical Skills.
5. Communication skills (verbal and written).
6. Knowledge of laws or regulations i.e. POPI and advertising standards.
7. Organizational behaviour.
8. People Management Skills.
9. Planning and Organizational Skills.

Seniority level: Executive

Employment type: Full-time

Job function: Marketing and Strategy / Planning

Industries: Banking, Marketing Services, and Financial Services