Group Sales Manager

Sales Strategy and Planning

1. Develop Sales Plans: Create and implement strategic sales plans to increase group bookings and maximize revenue.
2. Target Market Identification: Identify target markets for group sales, including corporate clients, event organizers, associations, and travel agencies.
3. Setting Sales Goals: Establish sales targets and objectives to drive business growth, and work towards achieving them consistently.

Prospecting and Lead Generation

1. Identifying Leads: Research and identify new leads and potential group clients, such as businesses looking for conference venues or organizations needing event space.
2. Networking: Attend industry events, trade shows, and networking functions to meet potential clients and build relationships with key decision-makers.
3. Cold Calling & Outreach: Reach out to potential clients through cold calling, email campaigns, and direct outreach to generate leads.

Relationship Management

1. Client Relationship Building: Cultivate and maintain strong relationships with existing clients to encourage repeat business and long-term partnerships.
2. Account Management: Oversee the management of group accounts, ensuring clients are satisfied and their needs are met before, during, and after their events or stays.
3. Customer Service: Respond promptly to client inquiries, assist with specific requests, and ensure that all group-related needs are fulfilled.

Proposal and Contract Management

1. Prepare Proposals: Create customized proposals for group bookings, including pricing, packages, and terms that meet client requirements.
2. Negotiation: Negotiate terms, pricing, and services with clients to close group sales deals, ensuring both client satisfaction and profitability.
3. Contract Management: Finalize contracts for group bookings and ensure that terms and conditions are clearly defined and agreed upon by both parties.

Coordination of Group Arrangements

1. Event Coordination: Work with other departments (e.g., catering, event planning, and operations) to ensure all aspects of group bookings are managed smoothly.
2. Logistics Management: Coordinate details such as room block allocations, event space reservations, catering options, audio-visual requirements, transportation, and other logistics for group events.
3. On-Site Support: Ensure smooth execution of group events by providing on-site support during the event, handling last-minute issues or adjustments.

Reporting and Analytics

1. Sales Reporting: Track and report on group sales performance, including revenue, bookings, and goals. Provide regular updates to senior management.
2. Market Trends Analysis: Monitor and analyze market trends to understand the competitive landscape, identify new opportunities, and adjust sales strategies accordingly.
3. Budget Management: Manage group sales budgets, ensuring that costs are controlled and financial targets are met.

Marketing Collaboration

1. Collaborate with Marketing: Work closely with the marketing team to create promotional materials, digital campaigns, and packages that target group clients.
2. Brand Promotion: Help promote the brand and services through various marketing efforts, such as advertisements, promotional emails, and social media outreach.
3. Market Research: Provide feedback to the marketing team regarding customer preferences and successful sales tactics.

Customer Feedback and Satisfaction

1. Client Feedback: Gather feedback from group clients regarding their experience with the service, and use this information to improve future sales efforts.
2. Follow-up: After an event or group stay, follow up with clients to ensure their satisfaction, resolve any issues, and encourage repeat business.

Team Leadership and Support

1. Team Collaboration: Collaborate with sales teams, customer service, and other departments to achieve sales objectives.
2. Mentoring: Assist in mentoring junior sales staff or team members in group sales processes, strategies, and techniques.
3. Training: Provide training to the team on product offerings, sales techniques, and customer service standards.

Budgeting and Forecasting

1. Sales Forecasting: Forecast future sales based on current trends, seasonality, and past performance to help the organization plan for future business.
2. Budgeting: Set and manage budgets for the group sales department, ensuring that sales efforts remain cost-effective.