Group Sales Manager

1. Sales Planning

• Develop Sales Plans: Create and implement strategic sales plans to increase group bookings and maximize revenue.
• Target Market Identification: Identify target markets for group sales, including corporate clients, event organizers, associations, and travel agencies.
• Setting Sales Goals: Establish sales targets and objectives to drive business growth, and work towards achieving them consistently.

2. Prospecting and Lead Generation

• Identifying Leads: Research and identify new leads and potential group clients, such as businesses looking for conference venues or organizations needing event space.
• Networking: Attend industry events, trade shows, and networking functions to meet potential clients and build relationships with key decision-makers.
• Cold Calling & Outreach: Reach out to potential clients through cold calling, email campaigns, and direct outreach to generate leads.

3. Relationship Management

• Client Relationship Building: Cultivate and maintain strong relationships with existing clients to encourage repeat business and long-term partnerships.
• Account Management: Oversee the management of group accounts, ensuring clients are satisfied and their needs are met before, during, and after their events or stays.
• Customer Service: Respond promptly to client inquiries, assist with specific requests, and ensure that all group-related needs are fulfilled.

4. Proposal and Contract Management

• Prepare Proposals: Create customized proposals for group bookings, including pricing, packages, and terms that meet client requirements.
• Negotiation: Negotiate terms, pricing, and services with clients to close group sales deals, ensuring both client satisfaction and profitability.
• Contract Management: Finalize contracts for group bookings and ensure that terms and conditions are clearly defined and agreed upon by both parties.

5. Coordination of Group Arrangements

• Event Coordination: Work with other departments (e.g., catering, event planning, and operations) to ensure all aspects of group bookings are managed smoothly.
• Logistics Management: Coordinate details such as room block allocations, event space reservations, catering options, audio-visual requirements, transportation, and other logistics for group events.
• On-Site Support: Ensure smooth execution of group events by providing on-site support during the event, handling last-minute issues or adjustments.

6. Reporting and Analytics

• Sales Reporting: Track and report on group sales performance, including revenue, bookings, and goals. Provide regular updates to senior management.
• Market Trends Analysis: Monitor and analyze market trends to understand the competitive landscape, identify new opportunities, and adjust sales strategies accordingly.
• Budget Management: Manage group sales budgets, ensuring that costs are controlled and financial targets are met.
• Collaborate with Marketing: Work closely with the marketing team to create promotional materials, digital campaigns, and packages that target group clients.
• Brand Promotion: Help promote the brand and services through various marketing efforts, such as advertisements, promotional emails, and social media outreach.
• Market Research: Provide feedback to the marketing team regarding customer preferences and successful sales tactics.

7. Customer Feedback and Satisfaction

• Client Feedback: Gather feedback from group clients regarding their experience with the service, and use this information to improve future sales efforts.
• Follow-up: After an event or group stay, follow up with clients to ensure their satisfaction, resolve any issues, and encourage repeat business.

8. Team Leadership and Support

• Team Collaboration: Collaborate with sales teams, customer service, and other departments to achieve sales objectives.
• Mentoring: Assist in mentoring junior sales staff or team members in group sales processes, strategies, and techniques.
• Training: Provide training to the team on product offerings, sales techniques, and customer service standards.

9. Budgeting and Forecasting

• Sales Forecasting: Forecast future sales based on current trends, seasonality, and past performance to help the organization plan for future business.
• Budgeting: Set and manage budgets for the group sales department, ensuring that sales efforts remain cost-effective.