Google Ads Account Manager

About the job Google Ads Account Manager

• 3 years Google Ads experience
• NB - Must reside in Pretoria
• Google Ads Certified (Search & Display is a must)
• A basic understanding of how search engines rank pages
• A proficiency in Microsoft Office products (Word, Excel, PowerPoint, Outlook)
• Google Analytics certification

Advantages:

• YouTube and Shopping certified
• Experience with CMS systems such as WordPress, Drupal, or Joomla
• Photoshop Experience

Responsibilities:

• The successful candidate will be working with a dynamic team across various disciplines (SEO, Social Media, Web Design & Development) to achieve optimum results for client accounts.
• Your primary focus will be the day-to-day management of Google Ads campaigns and client relationships.
• This will involve working within the Google Ads platform, reviewing data on Google Analytics and Google Ads, and reporting on results to clients.
• Strategic management and optimisation of Google Ads campaigns.
• Keyword research & optimisation.
• Competitor analysis.
• Ad copy creation.
• PPC traffic & conversion analysis.
• Bidding and campaign strategy changes.
• Account planning and implementation.
• PPC campaign set-up.
• Search campaigns.
• Display campaigns.
• Remarketing campaigns.
• Daily monitoring of PPC activity and budgets.
• Full and in-depth reporting on account performance.
• Client relationship management.
• Compile campaign cost estimates and sales proposals.
• Administrative duties linked to the above (loading budgets, informing the accounts department of billing changes, etc.).