GOAT Campaign Manager

The WPP Campus, 20 Woodlands Drive

Woodmead, Johannesburg, South Africa

GOAT CAMPAIGN MANAGER

JOB DESCRIPTION

REPORTING TO: Head of Goat (in future as the team grows to the Head of Campaign Management)

The role will focus on delivering end-to-end campaign management for brands working with Goat. The role will help with the growth of Goat which aims to support our agencies in broadcasting their clients’ messages via content and Influencer Marketing channels, which we deliver at scale. As a Goat Campaign Manager, you will work with internal and external stakeholders to ensure that our proposals and campaigns meet the highest standards, are competitive and communicate GOAT’s capabilities, offerings and value in the best possible light.

LEADING AND SUPPORTING ON CAMPAIGNS

1. Successfully lead individual campaigns up to the value of R350,000.
2. Successfully provide support on campaigns to campaign leads up to the value of R1,400,000.
3. Demonstrable ability to be in control of at least 7 successful campaigns simultaneously.
4. Be able to effectively answer questions from people in the team to help guide decisions.
5. Ensure SOWs and briefs are understood, campaigns are running smoothly, and discuss priorities and targets effectively.
6. Identify problems on a campaign and, if not solvable, immediately bring to the attention of someone senior.
7. Support Account Managers with influencer and campaign matters on client calls.
8. Successfully discover influencers for the campaigns that are briefed into Goat.
9. Make sure budgets are managed effectively throughout the campaign.
10. Having the foresight to make drastic changes to a campaign approach/mechanic based on live campaign data.

INFLUENCER RELATIONS

1. Keep up with influencer marketing and social trends to be referenced in campaign proposals and strategies.
2. Be active on social media, namely: Instagram, TikTok, LinkedIn and X.
3. Successfully read and interpret an influencer campaign brief.
4. Successfully write and relay influencer briefs in detail during the onboarding and negotiation process.
5. Successfully perform outreach to influencers/influencer Talent Managers.
6. Successfully communicate the Goat sign-up process.
7. Manage influencer relationships to ensure content is correct and distributed in line with the campaign schedule.

REPORTING AND ANALYSIS

1. Provide succinct updates to account managers and line manager for input into campaign reports.
2. Share learnings about influencers in line with campaign performance.
3. Report effectively to the client and identify which influencers are performing best.

STRATEGY AND KEY SKILLS

1. Lead proposals from the campaign side.
2. Be aware of upselling opportunities across campaigns.
3. Be fully competent in writing messaging, influencer captions and/or paid copy for posts & stories.

KNOWLEDGE OF DIGITAL PAID MEDIA

1. Good knowledge of paid media.
2. Certifications on Meta (planning) and TikTok (Planning).

KEY KNOWLEDGE AND INTERNAL PROCESSES

1. Confidently draft up SOWs and work with Account Managers to resolve incomplete SOWs.
2. Ensure Influencers are paid accurately and on time.

SKILLS & CHARACTERISTICS

1. Consistently identify industry and platform trends for proactive upsell opportunities.
2. Have a good knowledge of each sector you work across.
3. Satisfactory ability to deal with pressure in difficult situations.
4. Be solutions driven.
5. Provide regular feedback to junior members of your team.
6. Creativity – Have a good eye for GOOD creative.
7. Professionalism – have rigorous attention to detail.
8. Good Communication – effective communication with colleagues.
9. Problem Solving - thorough approach to solving problems.
10. Attention to Detail – Treat every proposal with the utmost care.

Please note: Candidate must have a car and valid driver’s license.