To provide marketing advice, guidance, and support to the entire distribution channel for their region of responsibility.
Provide the field force with the appropriate marketing tools, research, and techniques to influence productivity targets.
To ensure that Financial Advisers are knowledgeable on Gap Cover by conducting and facilitating regular training programs and by using the technology available to create awareness and boost gap sales.
Grow Gap sales in the region of responsibility.
Requirements
Proven experience in a similar role
Strong marketing and sales skills
Excellent communication and interpersonal skills
Ability to work independently and as part of a team
Strong analytical and problem-solving skills
Duties and Responsibilities
Marketing and influencing role in order to motivate the sales force to succeed; this is done through specific sales campaigns and sales tools.
Developing and implementing appropriate marketing strategies with Financial Advisors for their client base.
Promoting Gap Cover and technology services through marketing presentations and training.
Opening new Financial Advisers Gap contracts.
To research competitor products and to present Liberty Gap Cover product offerings in comparison to these.
Develop strong relationships with the sales force and management to create awareness of Zestlife products.
Deliverables
Provide evidence of strategy to enhance the awareness of Gap using the technology.
Provide evidence of developing a business development plan with Financial Advisors to grow Gap sales.
Ensuring FAs and sales leaders are proficient in Gap Cover and provide evidence of sessions planned.
Provide evidence of production tracking.
Show the percentage/actual increase in production from before and after business development plan implementation.
Show tracking against target and achievement of target.